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Req ID




Req ID:  86075
Function:  Marketing
Posted:  May 27, 2023

Warsaw Domaniewska, MZ, PL, 02-672

Brand Manager CEE


Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit



We’re looking for a Brand Activation Manager CEE to join our Marketing team. On this position You will be responsible for brand and consumer activation for Rimmel brand across CEE markets, developing ground-breaking campaigns, bringing bold ideas to life, and contributing to brand equity building. Reporting to a Senior Brand Marketing Manager, you will get to work across entire Rimmel brand portfolio in multiple CEE markets, develop 360 campaigns driving brand equity awareness as well as short-term and long-term brand business performance. 



In this role you will be responsible for:

  • drive consumer agenda: understand the needs, preferences, values, behavior, and demographics of our current and potential consumer, finding disruptive ideas that connect with consumers
  • activate NPDs across CEE through development of integrated marketing campaigns that maximize business potential of initiative and deliver strong ROI: consumer insight -> big idea/communication hierarchy -> multi-touchpoint execution (TV, digital, IM, trade etc) -> post-evaluation (quali&quanti).
  • manage brand media plan (including IM) execution across CEE markets, including briefs, agency relationships, assets creation, global alignment, with support from the Senior Brand Manager.
  • Own brand A&CP budget, ensuring effective and accurate budget management including administration of invoices, monthly accruals, and budget trackers reports
  • cooperate with Customer Marketing across CEE region and In-store execution team to ensure best in class brand communication and in-store execution that drive off-take
  • coordinate with internal PR/ Influencer Marketing team to drive consumer engagement and reach.
  • brand and market/competition activation analysis, development and delivery of brand presentations to internal and external stakeholders, including retailers, media partners, internal teams across CEE, global Marketing leadership team, providing insights to relevant team members.
  • with the support of the Senior Brand Manager, create and implement brand strategy which includes short-term intervention plans as well as longer term brand vision goals.



We’d love to see candidates who have:


  • 4+ year experience with FMCG market (preferably beauty) with strong NPD pipe and dense marketing plan (at least 4 integrated marketing campaigns/year)
  • Experience developing integrated marketing campaigns with high business potential and positive ROI
  • hands drown experience in 360 brand activations: TV, digital (owned, paid, earned), Influencer Marketing, in-store brand animation.
  • cross-functional project leadership skills. Ability to lead projects engaging multiple stakeholders with timely delivery of high-quality output  
  • data driven decision making approach. Experience with market/consumer research, Retail measurement data literacy (Nielsen data panels), ability to navigate core media KPIs, draw relevant conclusions and its application to campaign optimization
  • marketing budget management. Ability to draft relevant budget and manage budget related process (reports, PO, invoicing with supplier)
  • Proficient English (daily work)
  • Degree or equivalent qualification in a Business-related degree preferable
  • Advanced Microsoft Office suite with strong working knowledge of PowerPoint and excel.


  • Cross-market leadership skills (managing 3+ markets)
  • Localization of global campaigns, close cooperation with global brand leadership team.


  • A doer who proactively seeks improvement, is a solution provider and a problem solver
  • Organized in Action; Structured mind, Organizes own work and the work of others effectively
  • Excellence in Execution; Takes responsibility for the quality of all deliverables, contributes to doing things better and faster
  • Self-Starter; Is passionate, enthusiastic and has fun in work achievement
  • Leader mentality, owns it, drives it. Sees opportunities to fix/ improve processes, and drives stakeholders to support deliver this change
  • A team player. Always listening to understand and creating informal teams to succeed (as a team).
  • Change Champion; Is resilient and flexible, adapts to new challenges
  • Passion for the Beauty industry



This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way. You will have an opportunity:

  • lead Rimmel brand activation agenda across CEE region (one of top priority brands for Coty Consumer Business).
  • Opportunity to work in international environment with close/daily cooperation with other markets in CEE region
  • Attractive benefits package including sport card, private medical care, private healthcare, benefits from our cafeteria program, travelcard reimbursement, discounts on Coty products, extra day of holidays for birthday and more!
Country/Region:  PL
City:  Warsaw Domaniewska