Req ID




Req ID:  91064
Function:  Marketing
Posted:  Mar 31, 2024

Tokyo, 13, JP, 163-1427

VMD Specialist

VMD Assistant, Luxury

Marketing Div., COTY Japan


Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit 



Position Description

Position Title

VMD Assistant, Luxury


Tokyo HQ

Reports to

Marketing Director /  Manager

Scope / Brands


Employment type

Full Time




  • VMD staff for Luxury will lead design and visual merchandising efforts across the Japanese market in accordance with all the brand guidelines for our entire portfolio of brands under the COTY Luxury Division.
  • VMD staff for Luxury will be the bridge between your internal Marketing Team to spearhead and execute best-in-class luxury retail excellence for our points-of-sale and products to support the achievement of our commercial KPIs. You will also hold project management responsibilities for our business expansion and acceleration plans.





  • Work closely with Merchandising manager for all new permanent design plans, ensuring that guidelines are adhered to, and the relevant approvals are obtained from both Global Teams and Fashion Houses in a timely manner
  • Ensure all VM collaterals needed for every store opening are planned, ordered and catered for


Out Post Event

  • Work closely with Merchandising manager for all event design plans, ensuring that guidelines are adhered to, and the relevant approvals are obtained from both Global Teams and Fashion Houses in a timely manner



  • As part of the 360° launch plan, assist to ensure that support is given to your Marketing Team in terms of visual merchandising updates as well as animations, including PR and consumer events
  • Communicate the specific needs of the local market to the Regional/Global Teams during the submission and approval process
  • Retro-planning for all launches and animations is required to ensure the Trade Planning Calendar and deadlines are well managed
  • Ensure quality execution with a touch of luxury finesse, which is required for the COTY portfolio of brands



  • Ensure visibility and top-notch presentation of our brands and products through store visits
  • Coach and instil disciplines in our Beauty Advisors for brand representation and coun



  • Handle all launch POSM offering orders from Global with alignment from Brand Managers



  • Minimum 3 years relevant working experiences or previous experience in luxury cosmetics or fragrance brand
  • You can work independently in a fast-paced working environment with tight deadlines
  • You have experience working in global company, is a strong communicator and cooperates well with both internal and external stakeholders
  • You are customer-centric and possess a good understanding of consumer journey and shopper’s experience
  • Be proficient in retail channel
  • Workable English in both written and oral communication
  • Good PC skills and familiar with word, Excel,ppt, AI and PS.
  • University graduate from artistic college
  • Travel as required
Country/Region:  JP
City:  Tokyo