Brand Manager, Prestige

Prestige Marketing Div., COTY Japan

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty! For additional information about Coty Inc., please visit www.coty.com/your-career.

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KEY ROLE and RESPONSIBILITIES

The Brand manager is responsible to drive the development and execution of marketing bundles and brand plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.

• Identify and implement brand strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities, in compliant to global brand marketing and fashion house guideline.
• Develop brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team/Regional team to make sure timely new innovation launches in Japan.
• Achieve business results through executional excellence and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions.
• Applies understanding of local consumers, customers, and competitors to adapt the global license guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives.
• Provide strong distribution strategy based on strong analysis of retailers.
• Provide timely and insightful business analysis and reports to adapt strategy and action plans.

WHAT YOU WILL BRING 

• 8+ years’ experience in Marketing, luxury beauty will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP, and media planning & execution
• Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables
• Experience in consumer work and mix development a plus
• Experience in Department store business
• Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent English capability.
• Strong beauty sense and Luxury taste.