Req ID

Posted

Function

Location

Req ID:  97030
Function:  Sales
Posted:  Dec 8, 2025
Location: 

Tokyo, 13, JP, 163-1427

BA Training Manager

Reporting to Senior Sales Manager, this role will lead the development and delivery of exceptional training programs for Beauty Advisors, ensuring consistent brand messaging and elevating customer experiences across retail locations. This role is pivotal in translating global brand strategies into effective local training initiatives that inspire and empower our Beauty Advisor teams in Japan.

 

RESPONSIBILITIES

  • Develop and implement comprehensive training strategies across product knowledge, customer service, and sales excellence
  • Oversee the training team and ensure alignment with brand and company goals
  • Evaluate training effectiveness through performance metrics and feedback
  • Serve as a key liaison between Education, Sales, Marketing, and Retail teams

 

Education Strategy & Execution

  • Design and execute training programs for both online and offline platforms
  • Create engaging content covering product knowledge, customer experience, and selling techniques
  • Establish annual training calendars aligned with marketing and launch plans
  • Monitor training impact through BA performance and customer feedback

 

Cross-Functional Collaboration

  • Partner with Sales, Marketing, and Retail Operations to ensure training supports business strategy
  • Provide insights and feedback to HQ and regional teams to localize training materials effectively
  • Collaborate with digital and event teams to support brand activations and campaigns

 

BA Management & Leadership

  • Lead and mentor the trainer team and Beauty Advisers across stores
  • Support BA productivity through coaching, on-the-job training, and performance reviews
  • Oversee recruitment, onboarding, and career development of BAs
  • Act as a role model and ambassador for brand values and service excellence

 

Critical Success Factors

  • Strategic thinking and problem-solving ability
  • Strong interpersonal and communication skills
  • Ability to inspire and lead diverse teams
  • Fluency in English and Japanese preferred

 

Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role. You will have the opportunity to shape the future of beauty education in Japan.

 

 

YOU ARE A COTY FIT

 

You like to make a difference. You will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:

  • Bachelor’s degree in Business, Education, or related field; advanced degree preferred
  • 5+ years of experience in training or education roles within luxury beauty or cosmetics
  • Proven leadership in managing training teams and retail staff
  • Experience in curriculum development and performance evaluation
  • Willingness to travel domestically and internationally for training and store visits
  • Flexibility to work across time zones and adapt to fast-paced retail environments

 

OUR BENEFITS

As our BA Training Manager, some of the benefits you will receive are: 

  • Market competitive salary: Salary commensurate with experience and market benchmarks
  • Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
  • Product Allowance: Employees can order from a selection of Coty Products each year
  • Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave

 

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

 

For additional information about Coty Inc., please visit www.coty.com/your-career.

Country/Region:  JP
City:  Tokyo