Req ID




Req ID:  91397
Function:  Marketing
Posted:  Mar 30, 2024

Sydney, NSW, AU, 2000

Merchandising & Marketing Activation Manager

Merchandising & Marketing Activation Manager, Sydney


Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!


This role is accountable for executing merchandising strategies to achieve best practice across Prestige allocated brands. As the Merchandising Manager, you will be responsible for and oversea: point of sale creative development, in-store permanent and temporary execution, visual merchandising, Capex projects, installation, sustainability, and leading team members.


The role requires strong pro-active, multi-project management skills, keen eye for detail, and natural creative flair – a winning combination to ensure excellence in execution. Both numerical and aesthetical skills are required to be able to manage and oversee projects on time & within budget; driving consistent quality whilst adhering to time sensitive critical paths. This fast-paced role requires attention to detail, agility and most importantly, unwavering team spirit. 


Reporting to Head of Merchandising & In-Store Excellence - Consumer Beauty & Prestige ANZ, your main responsibilities will include but not be limited to:

  • Lead the development and execution of Prestige (allocated brands) Merchandising strategy (short, mid, and long-term) in conjunction with brand marketing, local & global, and commercial objectives of the business; develop merchandising and POS solutions and tools.
  • Oversea and project manage all aspects of Prestige allocated brand projects including new fixtures/stand development and build, design, stand assets; and manage the sourcing, production, roll-out and installation of stands and shelving in line with local and global requirements.
  • Oversea design, build and implementation for Prestige temporary POS, VM, print and pop-up retail executions in ANZ for allocated brands.
  • Lead the contractor quote/tender process for all allocated projects and obtain the necessary approvals. Lead supplier WIP meetings for allocated brands ensuring project schedules (internal/external) are accurate to meet agreed deadline dates.
  • Responsible for allocated budget (A&CP and CAPEX) ensuring efficiency of spend, accurate forecasting, reconciliation of actuals and budget management are in line with expectations, working closely with internal team and finance.
  • Provide all necessary reports, post campaign analysis and market updates; delivering strategic insight presentations that bring relevant parties the most current understanding of in-store excellence, design, fixtures, activations, and merchandising dynamics.
  • Results oriented mindset with the ability to be flexible and resilience to overcome challenges.


At Coty, no two days are the same. As our new team member, you will embrace our ever-evolving work environment and adeptly handle and enjoy the challenge of managing multiple responsibilities.


Your love for working in a fast-paced environment, focused on building strong relationships and ability to deliver outstanding results, will make you a great addition to the team. Additionally, you will also have:

  • Minimum 4 year’s experience in a similar role, preferably within the CB/ luxury cosmetic market, with an enthusiasm for and exposure to Retail Merchandising, Marketing/Retail Activation, Shopper Marketing, or Project Management.
  • Excellent numerical skills combined with the ability to interpret drawings, measurements and building plans.
  • Demonstrated experience delivering projects, project management or in-store events/activations.
  • Proficient communication and interpersonal skills with the ability to liaise and deliver presentations with a variety of internal and external stakeholders.
  • Demonstrated experience and success delivering results within strict deadlines with a high attention to detail.


Complementing our inclusive and collaborative Coty culture, some of your benefits will include:  

  • Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work to promote work / life balance. 
  • Gender-Neutral Paid Parental Leave, Birthday leave, Volunteering leave, and Summer Fridays 
  • Employee Engagement Events
  • Coty Product Allowance

For additional information about Coty Inc., please visit

Country/Region:  AU
City:  Sydney