Req ID




Req ID:  89318
Function:  Marketing
Posted:  Sep 15, 2023

Sydney, NSW, AU, 2000

Brand Manager - Max Factor

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit 



This role is responsible for leading the development and growth of Max Factor, a growing priority brand within Consumer Beauty.  The Brand Manager will work with cross-functional teams and agencies to plan, execute, measure, and improve brand campaigns, creating best in class practices. They will assist in the development of local strategy and execute the integrated marketing plan to deliver financial and brand objectives, to drive sustainable and profitable growth. 



In this role you will be responsible for:

  • Develop, recommend and implement local through-the-line strategies and marketing plans through category analysis and consumer insight to grow the Max Factor brand
  • Plan, forecast, implement and review campaign launches and promotional activity in line with global and local requirements
  • Lead & steer the local implementation of innovation and projects from forecasting through to post launch analysis 
  • Steer the local portfolio architecture to ensure optimal franchise and shade ranging to drive efficiencies 
  • Brief, implement and measure media campaigns and PR strategy and events with internal and external agencies
  • Management of marketing budget for total brand A&CP spend in line with targets
  • Brief Trade Marketing on the implementation of launch plans and where necessary to achieve in-store launch effectiveness (specifically, POS requirements, GWP, print materials, activations)
  • Potential management of sponsorship partnership and events
  • Assist & lead in the development and deliver strategy presentations to key accounts and sales conferences
  • Provide monthly reports locally and globally on net sales, retail sales & competitor analysis performance in the market place (specifically, key launch sell-through results).
  • Liaise with Supply Chain with regard to daily operational issues and to ensure that launch time and stock allocations are respected through the management of the traffic sheet.
  • Liaise with National Account Managers to ensure launch effectiveness 
  • Develop & manage bespoke retailer plans with National Account Managers to help drive distribution and brand love
  • Participate in industry functions to ensure the brand is represented effectively with all forms of media.
  • Project management work as required.


Critical success factors

  • High level interpersonal skills with ability to work collaboratively with sales and other functional teams
  • Excellent presentation and strong communication skills.
  • Strong analytical, thinking and problem solving skills.
  • High level ability to set priorities and manage competing demands.
  • Ability to travel as required 


Qualifications and experience

  • Tertiary qualifications in marketing at degree level preferred.
  • Solid experience in a brand management, category management or similar level marketing role (minimum 2 years)
  • An FMCG background highly regarded (cosmetics/personal care).


Benefits & Culture:

  • Omni-Working: Hybrid flexible working model enabling employees to balance remote and office based work and promote work / life balance
  • Central office location: Modern Hybrid Office facilities located in the heart of Sydney close to public transport and amenities with spectacular views of Sydney Harbour 
  • Summer Fridays: Opportunity to disconnect from work early on Friday afternoons during the Summer months to take advantage of the long summer days and enjoy an early long weekend to recharge and refresh
  • Employee Engagement Events & Activities: Social club and regular team events and social activities
  • Product Allowance: Employees can order from a vast selection of Coty products each year
  • Paid Volunteering Leave: To participate in volunteering and fundraising activities in support of approved charities
  • Gender-Neutral Paid Parental Leave: All employees regardless of gender, will have access to the same number of fully paid weeks of offered parental leave
  • Birthday leave: Enjoy the day off to celebrate your birthday 
  • Referral program: Refer a talent to a vacant role and if they are successful in the position receive a generous one-off payment 
Country/Region:  AU
City:  Sydney