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Req ID




Req ID:  87665
Function:  Marketing
Posted:  Mar 14, 2023

Singapore, 01, SG, 238164

Marketing Intern

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.


Coty helps millions of people around the world express your beauty, your way through our rich portfolio covering fragrance, skin care, colour cosmetics, and body care. Our brands include global icons like Gucci, Burberry, Hugo Boss, Calvin Klein, Philosophy, Max Factor, Rimmel, Bourjois, Sally Hansen, Adidas, David Beckham, etc. With more than one billion products shipped each year, the possibilities for self-expression are endless.



Division: Asia Pacific, Consumer Beauty


About the Role
Through this role, you’ll be able to gain an understanding of:

  • Beauty market dynamics across the Asia Pacific region
  • Brand management and ownership
  • Marketing strategies and how it applies across markets



In this role you will be responsible for:

  • Building: To support regional marketing development plans, Product innovations for Asia, facilitates regional marketing strategies guideline & coordinate marketing launch plans for Asia Pacific
  • Competitive Insights: Close collaboration with different markets to assess market competitive landscape for cosmetics & personal care in Asia Pacific (portfolio gap, pricing & business model)
  • Go-To-Market: Retail & merchandising excellence to elevate in-store brand experience. 
  • Marketing Coordinator: act as the key liaison between global team & APAC markets to disseminate brand assets, marketing strategies deployment & cascade best practice sharing.




  • Undergraduates who can commit for at least 6 months (Jul to Dec 2023) for a full-time internship.
  • Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
  • Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
  • Possesses cross-cultural awareness and high emotional intelligence.
  • Articulate, with the ability to work in a fast-paced environment.
  • Good balance of a professional attitude while having fun.
  • Strong interest in consumer goods, makeup and beauty products.
  • Strong desire to learn along with a strong sense of ownership.
  • Persuasive, resilient and flexible, able to easily adapt to new challenges.
  • Passionate, enthusiastic and driven to regularly follow-up with loose ends.
  • Able to thrive despite challenges while adopting a positive attitude under pressure.


  • Gain broad and relevant experience in marketing that should prepare you to enter any fast paced work environment
  • Hone your analysis skills to drive strong strategies
  • Acquire marketing skills and provide you with knowledge of how marketing strategies are implemented across the different markets
Country/Region:  SG
City:  Singapore