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Req ID




Req ID:  87643
Function:  Marketing
Posted:  Mar 10, 2023

Singapore, 01, SG, 238164

Marketing Intern, Distributor Markets

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.


Coty helps millions of people around the world express your beauty, your way through our rich portfolio covering fragrance, skin care, colour cosmetics, and body care. Our brands include global icons like Gucci, Burberry, Hugo Boss, Calvin Klein, Philosophy, Max Factor, Rimmel, Bourjois, Sally Hansen, Adidas, David Beckham, etc. With more than one billion products shipped each year, the possibilities for self-expression are endless.



Division: Luxury, SEA Distributor Markets


About the Role
Through this role, you’ll be able to gain an understanding of:

  • How the SEA Distributor Business Unit functions and how to liaise with key markets to support them to achieve best-in-class campaign executions.
  • You will have the opportunity to work with multiple SEA Distributor Markets and with established fragrance brands under Coty. Your scope will cover a broad range of marketing projects such as building a marketing launch plan, managing PR activations, media and e-comm plans as well as rolling out various trade activations while ensuring maximum ROI.
  • You will be involved in campaign ideation, having regular connections with the local teams on plan approvals, and eventually bringing the plans to life.
  • The Marketing Intern will play an integral role in enabling the business unit to achieve its business goals through operational and execution excellence for both online and offline channels.



  • Work closely with distributor markets on marketing campaigns for the assigned brands - Hugo Boss, Marc Jacobs, Calvin Klein, Lacoste, Davidoff, Tiffany
  • Liaise with the relevant key stakeholders to get approval for all 360 launch plans, KOL engagement, e-comm, media and all other campaign assets and activations
  • Support markets in their execution for marketing campaigns by providing relevant toolkits, brand guidelines, assets and collaterals
  • Update KOL Tracker list for all brands and distributor markets for Paid/Unpaid KOLs as and when approved/updated
  • Update Marketing Campaign Completion Tracker with sales data and relevant information from markets
  • Assist marketing team on EMB and Prometheus offerings to markets when necessary
  • Assist marketing team to send out new fragrance samples to markets and gather their feedback when necessary
  • Assist marketing team in issuing of PO/PRs to vendors and distributors
  • Support the marketing team with ad-hoc requests




  • Undergraduates who can commit for at least 6 months (Jul to Dec 23) for a full-time internship.
  • Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
  • Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
  • Possesses cross-cultural awareness and high emotional intelligence.
  • Articulate, with the ability to work in a fast-paced environment.
  • Good balance of a professional attitude while having fun.
  • Strong interest in consumer goods, makeup and beauty products.
  • Strong desire to learn along with a strong sense of ownership.
  • Persuasive, resilient and flexible, able to easily adapt to new challenges.
  • Passionate, attention to detail, enthusiastic and driven to regularly follow-up with loose ends.
  • Able to thrive despite challenges while adopting a positive attitude under pressure.



  • Sharp Marketing Skills
    • Gain an innate understanding of how to build 360 marketing campaigns from conceptualisation to execution
    • Learn industry best practises for branding and marketing


  • Strong Project Management Skills
    • Good tasks coordination and time management as you juggle multiple projects from end-to-end 
    • Good stakeholder management as you manage both local markets and Global teams


  • Effective Communicator
    • Good delivery of guidance and suggestions to local markets to influence them to make the most effective marketing decisions
    • Clear presentations to Global to easily and effectively get all approvals on time


  • Creative Problem Solver
    • Ability to find alternatives and ways around roadblocks or in tough situations
    • Strong attention to detail with logical & critical thinking to help solve problems
Country/Region:  SG
City:  Singapore