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Req ID




Req ID:  87838
Function:  Marketing
Posted:  May 24, 2023

Singapore, 01, SG, 999002

Marketing Director

Marketing Director , Travel Retail Asia Pacific



Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit




Employment Type: Full Time

Division: Travel Retail APAC, Regional Marketing full category

Job Title: Marketing Director, Travel Retail Asia Pacific

Reporting to: Vice President, TR Asia Pacific

Direct Reports: 6

Collaborators:  TR global marketing, Global brand Marketing and Trade Marketing, and TRAP Key account management and TRAP digital.


About the role


Reporting into the VP, TR Asia Pacific, Marketing Director of TR Asia Pacific is responsible for delivering top and bottom line business goals and results as well as ensuring go-to-market executional excellence, including products, BA services and training, in store visibility, and retail experience that develop an innovative and industry-leading consumer journey in travel retail channel cross Asia Pacific regions.


He/she has to partner the VP, TR APAC to set up long term vision of full portfolio strategy, cross fragrance, makeup and skincare as a 3 axis beauty house in the APAC region and lead a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust. 


He/She drives local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency.He/she shape the brands’ strategies and plans, in the APAC region as well as preserving brand equity in local markets, ensure local relevancy and speed to market that drives growth, and own executional excellence while identifying regional, local and cultural differences in order to properly tailor Global Brands’ programs to local TR consumers and help Global Brand Team to anticipate future consumer trends by having a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities


He/she leads talent development, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair




Brand Management

  • Preserve Luxury brands equity & DNA with local relevance in each country
  • Shape and execute a winning growth strategy
  • Lead strategic market and portfolio analysis as well as identifying growth opportunities.

Marketing Strategy

  • Drive the transformation into a digital-first organization
  • Influence marketing practices and processes—both traditional and social—to execute with agility across a rapidly-evolving media environment around the world.
  • Ensure the right programs and investment decisions are made
  • Lead impeccable consumer experiences for all channels
  • Responsible for future market launches to ensure every market launches strong and stays strong.

Retail Excellence

  • To be obsessed with a Sell-out mindset focusing on Customers’ experiences, engagement, recruitment, conversion & retention
  • Lead Luxury brands’ service models and merchandising formats by channel
  • Implement the omni-channel strategy and develop necessary capabilities.
  • Maximize in-store consumer engagement by providing multiple, locally relevant solutions for in-store opportunities in each channel.
  • Develop and implement vision for in-store retail consumer experience to drive conversion, productivity, innovative digital in-store experiences and education.
  • Infuse creative inspiration into every element of the consumer experience

Human Resource Development

  • Identify, build, and develop essential capabilities to deliver results while remaining agile
  • Actively lead and engage in talent development in order to create high-performing talent
  • Encourage leadership and creativity from every chair.
  • Leverage individual strengths and leverage all levels of talent





Industry Experience

  • Luxury Beauty
  • Must have Skincare experiences on top of Makeup and Fragrances
  • Minimum of 10 years of experience in the abovementioned industry/segment

Market Experiences

  • Have built solid local operation experience (Min. of 7 years)
  • Experience from China or Korea local markets is a plus.


  • A considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management
  • Strong regional/ global mindset
  • Strong understanding of local operations, its strengths and challenges
  • Entrepreneur leadership
  • 360 Marketing Experience
  • P&L Management
  • Retail Excellence Knowledge
  • Retail Operation Knowledge
  • Digital & Social Media Marketing Experience
  • Portfolio Management Experience


  • Tertiary Education


  • Flexibility to travel when required
Country/Region:  SG
City:  Singapore