Req ID

Posted

Function

Location

Req ID:  97817
Function:  Sales
Posted:  Mar 20, 2026
Location: 

Singapore, 01, SG, 238164

Head of Retail Design, TR APAC

RESPONSIBILITIES

As our Head of Retail Design based in Singapore, your primary role is to lead the merchandising activities within Travel Retail APAC across our Skincare, Makeup and Fragrance portfolio. You will implement the merchandising strategy, identify opportunities to maximize sales and efficiency of our permanent and temporary counters. The Head of Retail Design will assess, monitor and coordinate with commercial and marketing teams the right assortment of product, visual merchandising and related services to help them reach their maximum sales potential.

 

Your main focus:

  • Ensures Merchandising strategy follows the Marketing guidelines.
  • Work closely with Global Marketing and Merchandising teams, APAC Marketing team, Commercial teams and Finance teams; coordinating project development, setting agendas and review status.
  • Build-up relationships with key contractors and improve working efficiency and cost management.
  • Lead visual merchandising initiatives for new store openings, product launches, and product placements.
  • Be a source of proposition to Management for key projects and initiatives. Adapt and/ or develop innovations yet in line with Global guidelines and brand DNA.
  • Ensure POSM forecast is in line with the budget of the region.
  • Support the communication between departments in the organization of store events and outposts
  • Aware of tendencies in culture, art, design, materials, technology and social media.
  • Conduct store visits regularly to ensure visual direction is being followed.

A – Temporary Animations and Permanent Counters (renovations and new openings)

  • Oversee and support Retail Design and Visual Merchandising team in animation/ renovation and new counter opening schedule and budgets with commercial team.
  • Manage design and approval process with internal and external stakeholders.
  • Award design and act as liaison between production suppliers and retailers (when necessary).
  • Manage approval for material and finish samples from production suppliers.
  • Solve any issues during design and production.
  • Visit installations and ensure guidelines and quality expectations are met.
  • Track budget and calculate ROI for each animation.

B - Permanent Counters (ongoing)

  • Establish visuals guidelines and implementation across the region after alignment with Marketing Director.
  • Ensure Retail Design and Visual Merchandising team communicate all planogram updates for new launches, discontinuations.

Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

 

YOU ARE A COTY FIT

You like to make a difference. As an experienced Head of Retail Design, you will share your valuable experience with the team and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:

 

  • You will need to have strong project management skills with a minimum of 10-15 years experience and be able to simultaneously manage multiple projects across categories - fragrance, skincare and makeup.
  • Experience in the Beauty industry is preferred
  • Experience managing capex and budget is highly regarded
  • It’s an added advantageous if you will have a design background in merchandising or interior design with knowledge of design software (Photoshop, Illustrator and/or AutoCAD).
  • If you are proactive, think out of the box, have good leadership skills and embrace a can-do attitude, you will thrive and progress well in our dynamic and entrepreneurial environment.

OUR BENEFITS

As our Head of Retail Design, some of the benefits you will receive are:

  • Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
  • Product Allowance: Employees can order from a selection of Coty Products each year
  • Free goods: Employees would be able to enjoy occasional free products due to Company’s initiative
  • Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave

 

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

 

For additional information about Coty Inc., please visit www.coty.com/your-career.

Country/Region:  SG
City:  Singapore