Regional Digital & E-Commerce Marketing Executive (SEA)

Base in Singapore

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com. 

ROLE AND DEPARTMENT  

The Regional Digital & Ecommerce Marketing Executive is responsible to drive the full funnel ecommerce performance across South East Asia and India by developing winning digital campaigns in close collaboration with Global Digital teams & local markets.

RESPONSIBILITIES

Portfolio

• Market includes: Singapore, Malaysia, Thailand & Distributor markets (India, Vietnam, Philippines, Indonesia, etc.)
• Division includes: Luxury & Consumer Beauty consists of fragrances, skincare, makeup, nail care and body care

Digital Marketing for all e-commerce channels (Sephora, Lazada, Shopee, etc.)

• Content: deliver toolkits to the markets for on time implementation, monitor & optimize content performance, work closely with the Ecommerce Content producer.
• PR/IM/KOL/Livestream: Develop yearly marketing plans for the Ecommerce key markets to support goals, seasonal launches, and promotions with a customer-first mindset. Monitor performance & provide insights for actionable decisions using global tools.
• Social Media: focus brands skincare (philosophy, etc.). Build owned media content plan for local execution, monitor & optimize performance in close collaboration with local markets & agencies, monthly business review.
• Offsite digital media: Prepare digital media guidelines for markets, co-build budgets, measure and optimize performance. Work closely with key stakeholders (media agencies, local marketing teams, global digital media team) to ensure successful digital campaign launches, media exposure, and follow-up actions. Track & follow the budget, including operations (PO, accruals, etc.).

Omnichannel special focus (Sephora, Nykaa, Central Online, etc.)

• Increase online share of voice & e-commerce share of business in collaboration with local market’s KAMs by ensuring:
  • High score on content, availability, ratings & reviews and search. Develop regional toolkits & performance monitoring dashboard.
  • Co-create regional initiatives with e-retailers.
  • Plan digital marketing campaigns guidelines, including paid advertising offsite to improve visibility, drive traffic and increase sales.

Special projects & others

• Social commerce project management (TikTok shop, Line shopping, etc.)
• Identify latest digital opportunities by monitoring competitors initiatives, consumer trends, social communities, to make recommendations & inspire the teams with those possibilities.

We’d love to see candidates who have:

ESSENTIAL:

• 2+ years working in digital marketing or e-commerce roles with a track record of success in driving awareness, traffic & revenue growth preferably in a multi-brand and matrixed environment.
• Excellent project management and communication skills, especially working with multiple stakeholders.
• Passionate with building audience through consumer centric relevant content, scaling brand & influencer engagement.
• Skilled in the use of MS Office tools including Outlook (or related email tool).
• Possesses cross-cultural awareness and high emotional intelligence.
• Natural curious, who likes to be hands-on to learn and develop.
• Strong interest in skincare, consumer goods and beauty products.

• Ability to work independently with limited input once objectives have been set.
• Experience in working in a fast-paced Ecommerce environment and being able to demonstrate flexibility when plans change.

DESIRABLE:

• Experience in content editing tools, Adobe creative suite, would be a plus.
• Experience in using Google Adwords, Facebook Ads Manager, Google Analytics, or any ECommerce tools is a plus.

WHAT WE OFFER 

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.