Division: Travel Retail

Job Title: Digital Intern                                                               

Reporting to: Digital & E-Commerce Manager

About the Role

Through this role, you will be able to gain an understanding of: digital marketing & e-commerce in the environment of Travel Retail Asia Pacific, gaining exposure to best-in-class digital practices across fragrance, makeup & skincare category.

In this role you will be responsible for:

Digital Campaign Planning & Execution

• Design & execute effective digital amplification programmes (e.g. livestreams, social media, display advertising) that drives commercial sales growth
• Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure digital campaigns are aligned with the IMC & commercial activities.
• Track & report campaign performance to evaluate effectiveness of activation & formulate actionable insights for future.

Omnichannel Execution & In-Store Digitalisation

• Work on O2O (online to offline and vice versa) campaigns (e.g. hotel bouncebacks, social media redemption mechanics, etc.) with internal and external partners.
• Collaborate with global brand & digital tech teams to develop & adapt digital tools that elevate consumers’ shopping experiences
• Implement guidelines in partnership with cross functional teams (marketing, merchandising, commercial, training) to ensure successful implementation in stores and promotional spaces across APAC region.
• Track commercial performance & gather feedback from commercial teams to further improve subsequent variations of tools.

CRM

• Support the conceptualization and execution of loyalty programs for Coty brands in close collaboration with cross functional teams (marketing, commercial), external agencies, and retailers.
• Grow engaged customer database through a robust content strategy.
• Track channel, campaign, creative, test performance and share regular updates and learnings to key stakeholders.

Competitor Analysis Review & Digital Upskilling

• Evaluate competitors’ digital & e-commerce activities across the region & share best practices/innovations from competitor brands, providing actionable insights for brands
• Assist in upskilling extended team’s digital capabilities through providing insights into industry’s latest trends & happenings

ESSENTIAL:

• Undergraduates who can commit for at least 6 months (Jul 2025 to Dec 2025) for a full-time internship.
• Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
• Effectively bilingual in English and Chinese
• Self-motivated and self-starter, with strong ownership and learner mindset.
• Possesses intellectual curiosity, with an appetite for problem solving and comfortable with changes and uncertainty.   
• Adaptable and articulate, with the ability to work in a fast-paced environment and interacting with a myriad of internal and external stakeholders.
• Strong interest in beauty.

1. Acquire digital campaign management skills, that includes:
   1. Digital strategy formulation (guided by line manager)
   2. Optimisation in campaign execution (targeting strategies, creative choice, commercial promotions)
2. Increase digital competency through understanding industry’s latest happenings & trends
3. How to bring actionable insights with real commercial impact through data analysis