DIGITAL MARKETING & ECOMMERCE

This role supports the digital team of Travel Retail APAC in managing ecommerce, social media operations, online media campaigns, and influencer marketing. The candidate can look forward to seeing his/her work exposed on high profile channels, such as retailer sites, social media platforms, and paid media platforms (e.g. Alipay, META, Tiktok, etc.) primarily across high growth regions of Southeast Asia and India.

THE ROLE  

OPTIMIZE, ENABLE, INNOVATE!

As our Digital Intern (Travel Retail APAC), you play a critical role in supporting ecommerce and social media operations, specifically in the high growth regions of Southeast Asia, Indian sub-continent, and Pacific. You will have hands-on experience in planning and executing omnichannel marketing campaigns, focusing on the digital amplifications and O2O traffic-driving aspects.

You will be reporting to Senior Manager, Digital Marketing and Ecommerce, and you will manage:

Ecommerce and Social Media Operations

• Manage and update product listings for new brands and online store openings.

• Resolve listing issues (e.g. audit expired visuals) and be key contact to manage requests among global teams, local commercial, and retailers.

• Upkeep brand pages and e-boutiques with new and relevant content to enhance engagement online.

• Curate social media calendars to support new launches and liaise with retailers to amplify content.

• Track and measure reach, engagement, and other metrics as needed.

Omnichannel Campaign Planning and Execution

• Design and execute effective digital amplification programmes (e.g. livestreams, social media, display advertising, influencer marketing) that drives O2O traffic and commercial sales growth.

• Create and adapt assets (e.g. brand banners, landing pages, etc.) for retailer and paid media campaigns on platforms such as META, Alipay, Tiktok, Ctrip, and more.

• Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure smooth execution for campaigns.

• Track and report campaign performance to evaluate effectiveness and formulate actionable insights for future.

CRM

• Leverage retailer’s customer database to create direct communications strategy and plan mechanics for targeted conversion.

• Track channel, campaign, and creative performance to enhance future iterations.

YOU ARE A COTY FIT

As a Digital Intern for Travel Retail APAC, you thrive in a fast-paced and diverse environment. You are:

• Effectively bilingual in English and Chinese. Must be able to speak and type in Chinese.

• Self-motivated and self-starter, with strong ownership and learner mindset.

• Possesses intellectual curiosity, with an appetite for problem solving and comfortable with changes and uncertainty.  

• Adaptable and articulate, confident to interact with a myriad of internal and external stakeholders across diverse nationalities.

• Highly meticulous, detail-oriented and believes in maintaining a high standard of personal excellence.

• Strong interest in beauty.

If you’re ready to support and shape the future of beauty, we want you on our team!

WHAT WE OFFER

This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. 

We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

• With this full-time internship for 6 months at Coty, you will gain:

• Great opportunities to work in the HR team and manage end-to-end projects.

• Internship allowance and access to COTY Academy.

• Convenient office location with lots of fun in-house events.

• First-hand knowledge about the beauty industry.

1.   Our recruiter will contact you within 10 working days.

2.   A telephone/online introductory meeting follows.

3.   A first online/in-person interview

4.   A second interview

5.   You will receive a proposal with the terms of employment.

ABOUT US  

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.