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Req ID




Req ID:  87666
Function:  Sales
Posted:  Mar 15, 2023

Singapore, 01, SG, 238164

Assistant Retail Excellence Manager

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.


About the role 

The retail excellence manager is responsible for ensuring and enhancing our productivity across all channels within the SG luxury division team, Support and execute promotional activities and maintaining permanent brand exposure. You will support and the Commercial excellence managers in the execution and maintenance of all in store animations and the daily operations of the Free-standing stores. You will oversee, support and manage the productivity of the Beauty Advisors team force. 


You are to spearhead the retail excellence strategies and ensure that the SG luxury team is performing up to plan



  • Ensure day-day store operations guideline is met
  • Drive productivity within the Beauty Advisor / makeup specialists’ team and provide feedback on gaps vs plan.
  • Drive retail excellence mentality in the free-standing stores and Departmental stores.
  • Work closely with Commercial and Marketing teams to execute animations in our Free-standing stores, Departmental stores and Sephora.
  • Implement and monitor the effectiveness of the promotional programs. Provide post analysis to the wider team  
  • Encourage and motivate retailers’ sales staff to execute these plans and meet sales objectives
  • Ensure that merchandising, assortment, planograms are implemented according to company/brand guidelines
  • Optimization of use of testers, POS materials, GWP’s and promo visuals
  • Establish clear action plan for retail sales development including obtaining market / competitors information.
  • Obtain, compile and analyze regular sell-out data for optimization of retail strategy (assortment definition, merchandising, BA support…)
  • Build and maintain close relationship with retailers’ store management teams to strengthen COTY’s position.
  • Submit proposals on incentives, trainings, objectives for the staff (BAs) in coordination with the Commercial promo plans
  • Responsible for the hiring and development of retail staffs, provides feedback on package competitiveness.
  • Ensure optimized coverage of staff support according to existing team and identify needs and potential uplift
  • Annual budget preparation – BA costs / Commissioning and all other expenses related to BA’s



  • Min. 5 to 7 years’ experience in sales and/or retail operations 
  • Excellent written and spoken communication.
  • Strong sense in numbers (Sales)
  • Organized and quick to respond
  • Good communication and relationship-building abilities.
  • Interest in managing people and ability to influence in a positive manner
  • Ability to work in a multinational environment and in a fast paced and changing product category experience is a plus.
  • Excellent in Microsoft office (Excel / PowerPoint) / SAP.


Country/Region:  SG
City:  Singapore