Portfolio

• Market: Singapore
• Division: Luxury
• Brands: Chloe, Hugo Boss, Marc Jacobs, Calvin Klein, philosophy, Lancaster
• Platform: Lazada, Shopee, Zalora, TikTok Shop, Amazon

Commercial Campaign Planning and Execution

• Develop overall eCommerce commercial and marketing strategy and execution plan to achieve FY sales targets and revenue growth.
• Plan and execute monthly campaigns for BAU and key consumer periods (11.11 / 12.12 etc) on eCommerce marketplaces
• Work with TikTok Shop agency to plan and execute affiliate partnerships and livestreams for TikTok Shop campaigns.
• Assist in tracking, reporting and analysis of eCommerce KPIs to enhance campaign efficiency and maximize sales potential.

• Work with the brand, supply chain and finance teams to ensure there is clear forecasting & trend reporting.

Marketing & Working Budget Management

• Track & manage the A&CP budget. Ensure the budget is spent with maximum effectiveness (ROI).

• Work with local marketing team to brief, plan and execute digital marketing campaigns, including paid advertising offsite and onsite, livestreams, to improve eCommerce platform’s visibility, drive traffic and increase sales.

• Manage store's onsite and affiliate program with enabler in marketplace.

eCommerce Operations

• Managing the day-to-day operations of platforms in collaboration with ecommerce enabler, including new product listings, campaign store merchandising set-up and other operations.
• Assist in Content & Design briefing and UI optimisation of all digital channels to improve UX and drive customer conversion.
• Enhance customer engagement and increase conversion rates by optimizing the user experience across all e-commerce platforms. Including ensuring faultless campaign setup and live campaigns on time.

ESSENTIAL:

• 2+ years working with or in marketplace (Lazada or Shopee), with a track record of success in driving revenue growth and improving ecommerce key metrics, preferably in a multi-brand and matrixed environment.

• Strong project & stakeholder management skills
• Result driven and go-getter personality
• Great attention to detail
• Strong business acumen with excellent analytical skills
• Ability to challenge status quo and drive continuous improvement.
• Ability to work independently with limited input once objectives have been set.
• Experience in working in a fast-paced Ecommerce environment and being able to demonstrate flexibility when plans change.

DESIRABLE:

• Master of content editing tools: Adobe Photoshop
• Experience in using Google Adwords, Facebook Ads Manager, Google Analytics, or any ECommerce tools is a plus