Req ID




Req ID:  89155
Function:  Marketing
Posted:  Sep 15, 2023

Singapore, 01, SG, 238164

Assistant Brand Manager - Travel Retail APAC



Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit 



COTY is seeking a talented, highly motivated and experienced individual to join COTY's regional Travel Retail Asia Pacific team. As the Marketing Support Function in the team, you will work closely with the Travel Retail WW Global and Global Marketing teams, and more importantly, the cross functional teams (such as commercial, merchandising and demand planning) within Travel Retail Asia Pacific business unit.



  • Support Travel Retail Asia Pacific in liaison with Travel Retail WW and Global Marketing in efforts to achieve both brands and business goals
  • Plans and executes the marketing plans, manage program development, overseas planning and forecasting; and analyzing cosmetic business in the market to seize and drive business opportunities with recommendations that can be tailored to Asian consumers. 



  • Work as part of a team to serve as liaison between business support functions, providing them with knowledge of products and/or of the customers. 
  • Maintain a thorough understanding for the portfolio of brands responsible for including sales objectives and marketing programs
  • Develop and provide guidelines for the yearly trade plans aligned with marketing and sales goals; and adjust brand strategies driven by the Travel Retail channel as well as key consumers in the Regions
  • Plan introduction of new product initiatives from launch plan to pricing, assortment, forecast and social & digital strategies
  • Communicate marketing plans to key stakeholders through creative marketing and sales presentation
  • Provide TRWW and Global Marketing with launch performance report and actionable conclusions
  • Provide TRWW and Global Marketing with recommendations on required support tools, promotional activities and product development opportunities specific to Asia Pacific needs
  • Optimize portfolio/brand productivity in collaboration with demand planners through annual assortment review and SKUs rationalization exercise in an effort to reduce E&O.
  • Participate in monthly business report and any ad-hoc business reporting needs
  • Ability to work with a variety of people from various business and cultural background; Develop    excellent communication process with all areas of business and stakeholders 
  • Ability to work and co-ordinate projects in a flexible and fast-changing environment


We’d love to see candidates who have:

  • Bachelor’s Degree in Business Management and/or Marketing

(or a related/equivalent discipline)

  • A Minimum of 2-4 years’ of Marketing experience in Beauty
  • Previous experience in Travel Retail is a plus
  • Excellent presentation, communication and administrative skills



  • Creator Mindset: Proven ability to develop creative solutions thinking strategically, analytically, and conceptually. Solution provider and problem solver
  • Team Player: Ability to develop effective working relationships; being able to collaborate and influence others demonstrating integrity and respect
  • Self-starter: Passionate, enthusiastic, thrives on challenges and keeps a healthy attitude under pressure, takes charge of self-development
  • Organized in action: Able to organize own work as well as manage and develop others effectively
  • Constructive networker: Collaborates easily with others and adapts to different working styles. Ability to embrace changes, committed, honest
  • Excellence in execution: Reliable, gets things done on time and takes responsibility for the quality of all deliverables. Attention to details
  • Personality Traits: Fun with good sense of humour, Open-minded, Flexible and Multicultural



This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

Country/Region:  SG
City:  Singapore