Req ID




Req ID:  88734
Function:  Sales
Posted:  Sep 9, 2023

Shanghai, SH, CN, 200070

Wechat Ecommerce Manager

JOB TITLE: Wechat Ecommerce Manager for Skincare

Coty Luxury, Shanghai


Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit 




We are looking for a WeChat EC Manager to join our Digital team. You will be responsible for managing and optimizing our WeChat e-commerce platform to drive sales, grow our customer base, and enhance customer experience. You will work closely with the marketing, CRM, and external partners to create and implement strategies to maximize revenue and increase customer loyalty.


She/he is in charge of:

Manage and optimize our WeChat e-commerce platform to drive sales and enhance customer experience.


Develop and execute marketing strategies to attract new customers, increase customer engagement, and promote sales.


Monitor and analyze sales data and customer behavior to identify opportunities for improvement and growth.


Collaborate with the marketing team to create engaging content that resonates with our target audience.


Manage WeChat store promotions, campaigns, and events, ensuring they are aligned with our brand and business objectives.


Develop and implement customer retention strategies to increase customer loyalty and lifetime value.


Keep up-to-date with WeChat trends and features, and suggest new ideas to improve our e-commerce platform.



We’d love to see candidates who have:

  • Bachelor's degree in Marketing, Business Administration or related field.
  • 3+ years of experience in WeChat e-commerce management or related field.
  • In-depth knowledge of WeChat platform, including WeChat stores and mini-programs.
  • Proven track record of success in driving sales and customer engagement on WeChat.
  • Strong analytical skills and the ability to use data to drive decisions.
  • Excellent communication and interpersonal skills.
  • Fluent in English.
  • Ability to work independently and manage multiple tasks in a fast-paced environment.




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

To adapt regarding the market.


Country/Region:  CN
City:  Shanghai