Req ID




Req ID:  88830
Function:  Sales
Posted:  Nov 18, 2023

Shanghai, SH, CN, 200000

Trainer, TR Hainan

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit 



The role will be responsible for training, office20-30% of time in field : 70%-80%



In this role you will be responsible for: 

Define Training Strategy per Brand in TR Hainan perimeter

  • Define training modules according to Brand and TR Hainan priorities
  • Adapt modules per zone / countries based on specific needs in connection with RMs
  • Develop training tools
  • Train the trainers


Ensure Retail Excellence in the POS

  • Define specific Retail and Education action plan to consumers based on Global Shopper approach with Marketing / RM / Brand Team departments
  • Guarantee Brand image in the POS in connection with relevant departments (marketing, RMs, BT)


Improve BAs Efficiency in the POS

  • Coordinate and follow up Bas Individual Evaluation on objective criterias to assess 3 expertises : Brand - Products / Sales / Retail & Service
  • Follow Up and analyze Mystery Shoppers Results
  • Follow Up and analyze sales KPIs per country / counters and make recommendations
  • Define specific actions plans and modules and implement in the POS in connection with RMs and KAMs
  • Define and Supervise Coaching Programs for best BAs  



  • Define Retail Education action plan for their POS in relation with RM
  • Implement and follow up action plan and training program (specific programs & retail tools)
  • Follow budget
  • Report on BA’s feedbacks, on existing tools & needs, on competition field and education activities
  • Motivate BAs



  • Ensure excellence of of field staff in brands/ products/ sales /service knowledge
  • Ensure brand image in POS and in room trainings
  • Be warrant of RDD policies: check, update & teach Bas on merchandising principles (right assortment / testers / Grids / Visuals/ planograms).



  • Evaluate & develop field team (Mystery Shopping, individual assessement, exams…) 
  • Follow individual development of field team and propose action plans
  • Implement  & follow-up of coaching program



We’d love to see candidates who have: 


  • at least 2-year sales or training experience with a luxury cosmetic brand;
  • Proficient in Microsoft Office Excel and Word

Background including total years of experience:

  • Familiar with cosmetic sales model and skills, excellent communication and customer service skills


  • Fluent in both Mandarin and English is a must

Soft and Leadership Skills:

  • Good team work skill
  • Excellent PPT skill
  • Good presentation skill



This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.  


Country/Region:  CN
City:  Shanghai