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Req ID




Req ID:  87636
Function:  Digital
Posted:  Mar 16, 2023

Shanghai, SH, CN, 200040

Sr. E-commerce Manager for Skincare

JOB TITLE: Senior Skincare EC Manager

LOCATION: Shanghai


Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit 




  • Develop and execute skincare e-commerce strategies that align with company goals and objectives
  • Drive sales and revenue growth through effective management of traditinoal e-commerce channels including Tmall, JD, etc
  • Good knowledge about driving business through operations on new EC platforms, e.g Douyin, or private domain e.g Wechat.
  • Ensure that the customer experience is exceptional across all e-commerce platforms
  • Collaborate with cross-functional teams to develop and execute digital marketing campaigns that drive traffic, engagement, and sales
  • Develop and maintain relationships with key e-commerce partners and vendors
  • Analyze e-commerce performance data and provide insights to the management team to support decision-making
  • Manage inventory and ensure that stock levels are optimized to meet customer demand
  • Monitor competitor activity and identify opportunities for improvement
  • Stay up-to-date with e-commerce trends and best practices and share knowledge with the team  



  • Bachelor's degree in business, marketing, or a related field
  • At least 10 years of experience in e-commerce management, preferably in the beauty or skincare industry
  • Strong leadership skills with experience in managing a team
  • Proven track record of driving revenue growth through e-commerce channels
  • Excellent communication and collaboration skills
  • Data-driven mindset with the ability to analyze and interpret e-commerce performance data
  • In-depth knowledge of e-commerce platforms and trends in the Chinese market
  • Fluency in English. Quick learning skill and excellent communication skills with ability to endure pressure and work under cross-functional teams;
  • Skillful in office software in terms of Excel and PowerPoint



Country/Region:  CN
City:  Shanghai