RESPONSIBILITIES

Do you want to lead marketing and commercial plans for one of Coty’s most important markets?

This position identifies business opportunities and works with the multifunctional team to build & deliver cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans to drive growth in this key market.

Owning the Go-to-Market strategy & execution inclusive of developing high-quality product offering, working to create strong retail presence & gifting market opportunities, as well as upgraded customer experience across off & online touchpoints.

Your main focus : 

1. Strategy & Planning

• Lead, align and execute social media strategy from planning to execution, in compliant with corporate brand communication goals and guidelines.
• Lead the Influencer Marketing tactics for each marketing campaign, lead the creation of Influencer marketing brief for each campaign with social agencies.

2. Social Media:

• Manage brand owned social platform WeChat, Weibo, Red, Douyin with the help of social agency and global marketing team.
• Weekly & monthly social platform review with the readership & social followers growth.
• Solid knowledge regarding social measurements and industry benchmark.
• Strong sense of creative ideation to gain buzz for the brand accounts.
• Regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement.

3. KOL Management and Amplification:

• Fully understand China KOL / KOC landscape across all social platforms, being able to come up with KOL / KOC and amplification strategy.
• Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management.
• Work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery.
• Deeply understand the detailed tactics of KOL management and amplification strategy, be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.

YOU ARE A COTY FIT

As an experienced role, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

• 5+ years’ experience in Marketing, luxury beauty will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP.
• Project Management: Ability to inspire and lead agency, hold them accountable to deliver project deliverables
• Strong communication, and good at coordinating and mobilizing internal and external resources.
• Fluent Mandarin & English capability.
• Strong beauty sense and Luxury taste.

What Success Looks Like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Business Targets, in line with the goals of the Business Unit
• Successful Design and Deployment of Marketing Toolkits for the Brand