Role Purpose

Lead end-to-end commercial diagnostics across product, traffic, and customer lifecycle, identifying growth bottlenecks and translating data into actionable strategies to drive measurable GMV and sell-out impact.

This role goes beyond insights generation — it ensures data is converted into real business decisions and performance improvement across the organization.

Scope

1. Cross-Brand Commercial Diagnostics

• Lead performance diagnostics across all Coty brands in China, not limited to a single brand
• Identify common growth patterns, structural gaps and cross-brand opportunities
• Provide holistic view on business performance to support portfolio-level decision-making

2. Commercial Performance & Funnel Analysis

• Diagnose GMV and sell-out performance across product, channel and customer dimensions
• Analyze SKU/category contribution, product mix and lifecycle impact
• Monitor traffic trends, channel mix and traffic quality
• Identify conversion bottlenecks across full funnel (traffic → conversion → basket)

3. Customer Lifecycle & Growth Drivers

• Analyze new vs. existing customer contribution across brands
• Track retention, repeat purchase and reactivation trends
• Identify lifecycle gaps and work with CRM / CE teams to unlock growth opportunities

4. Opportunity Sizing & Strategic Input

• Translate data into clear business issues and growth hypotheses
• Quantify impact of opportunities and define prioritization
• Support AOP, QBR and key business reviews with data-backed recommendations

5. Performance Governance & Decision Enablement

• Lead commercial analytics in QBR / MBR with structured and actionable storytelling
• Standardize KPI framework across Media, CRM, E-commerce and Retail
• Enable faster and more effective decision-making through consistent diagnostics

6. Data, Tools & AI Application

• Partner with BI teams to enhance dashboards and data infrastructure (e.g., Cockpit)
• Ensure data consistency and usability across systems
• Apply AI / advanced analytics (e.g., predictive models, automation, GenAI) to improve diagnostics and decision efficiency
• Focus on practical business application of AI, not just technical exploration

7. Cross-Functional Impact

• Work closely with Marketing, Media, CRM, E-commerce and Sales teams
• Translate analytics into clear, actionable plans for each function
• Drive adoption of data-driven decision-making across teams

YOU ARE A COTY FIT

• 6–10 years experience in business analytics, commercial analytics or consulting
• Strong ability to translate complex data into clear business insights and actions
• Solid understanding of e-commerce, media and customer lifecycle dynamics

What makes you stand out

• Strong business acumen with proven ability to drive impact, not just analysis
• Experience in owning or directly driving business performance (e.g., P&L, category, channel, or growth initiatives) is highly preferred
• Ability to connect data, strategy and execution across functions
• Experience in applying AI / advanced analytics into real business scenarios is a strong plus
• Strong stakeholder management and influencing skills
• Structured thinking with clear communication (especially to senior stakeholders)
• Experience in beauty, fashion or luxury industry analytics is highly preferred

Why this role is unique

• Exposure to full portfolio across Coty brands (fragrance, makeup, skincare), not limited to a single brand
• Opportunity to influence cross-brand strategy and investment decisions
• Direct impact on business growth, not just reporting or analytics output 

ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.