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Req ID




Req ID:  86173
Function:  Sales
Posted:  Nov 24, 2022

Shanghai, SH, CN, 200000

Retail Manager

The Retail Manager is responsible for Retail Sales development including promotional and merchandising activities related to a Duty-Free distribution channel and organization. The job holder plans activities and promotions together with the Sales Managers (ASM/KAM/OMNI), set the targets, implement the activities, control results and budgets and issue monthly retail sales reporting. The Retail Sales Specialist is responsible for maximizing in-store brand exposure and positioning, develop BA Team’s product knowledge, skills and efficiency and for providing feedback on competitors and retailers sales and activities to the Area Manager & other departments within Travel Retail.    
Retail Manager reports to ASM/KAM.      


•Regular updating of monthly sales report via HUB/internal trackers 
•Collaborate closely with retailer to ensure timely on-counter date for newness 
•Monitor closely on the retail performance of newness and our core lines 
•Plan and implement suitable incentives to drive sellout in line with competition standards.
•Identification of any likely risk/opportunities from itemized sales report and make necessary recommendations to Sales Manager  
•Set ambition & goals including Retail Sales Targets and implement all action plans in co-ordination with the Sales Manager  
•To drive improvement in store ranking/market share of Coty brands (KPI)
•Identify potential space improvement at shopfloor or any opportunities to improve our retail sales performance 
•Provide an in-depth monthly analysis of the market to Sales Manager & other Departments within Travel Retail.

•Ensure timely updates merchandizing grids/visuals for all newness in accordance with our corporate guidelines 
•Perfect retail merchandizing excellence to observed at all times (sufficient testers, testers stand, lighting, clean counters etc) 
•To prepare planogram proposal to floor team for execution 
•Preparation and shipment of counter-tools (ie: gifting elements, posm etc) in customers’ orders. To work closely with DP on fulfilment rate of non-sellables 
•To conduct regular TRIP CHECKS for key market 
•To nurture strong business partnership with shopfloor team
•Partner closely with marketing and merchandizing team to put forward recommendations. 
•To readily share competitor’s insight & propose appropriate actions to maximize sales and brand visibility


•Execution of all planned promotions (recruit promoters, GWP’s, set targets in agreement with Sales Manager, set-up) 
•Preparation of COMA deck for MPM team for promotion execution
•Co-ordinate, analyze and exploit all data on the activity level of the points of sale, on the feed-back of merchandising and promotional activities of Coty brands and competitors
•Regular update of TRIP platform and CCR 
•Provide weekly and monthly updates and follow-up on key information, promotion results, budgets and costs to the Sales Manager
•Keeps abreast of and provides info on competitor activities, making recommendations to boost sales


•Support Sales Manager in preparation of MBU & Business Review 
•Prepare COMA decks for Capex projects with the support from the Sales Manager


•Monitor closely on sellables short shipment to flag the potential risks to BA team 
Maintain adequate inventory levels in retailer’s doors Sellable stock, testers, promotional items, advertising materials etc.
•To keep track of retailers’ placement of newness orders and short shipment


•Lead and motivate the BA Team and develop their product knowledge and selling techniques
•Ensure every BA is an Ambassador of the Brand they represent by coaching and providing feedback to them on service behaviors that drive Retail Excellence
•Monitor BA monthly sales performance and examine ways to improve their productivity.
•To monitor and update BA database
•To create CCR for their monthly salary
•Uniform management


•Plan and execute training calendar to our retailers. 
•Conduct shopfloor/classroom trainings on a regular basis
•Preparation of concise training notes for generic staff 


•To improve Coty E.Com presence in retailers platforms (regular updates of newness and banner updates)
•Develop and execute effective livestream programme by working with cross-functional teams (marketing, commercial, retail & education team)
•To collaborate across cross-department to drive instore activities especially during KCP 
•Stay abreast of the competitive landscape and propose new initiatives to Sales Manager. 
•Extensive knowledge of retailers and channels for beauty industry, focus on key account, and Travel Retail & ecommerce is a plus.
•The ability to work autonomously, as well as part of a team, and is confident in managing relationships at all levels.
•Operational efficient, strategically credible.
•Adaptive: Able to adapt plans, strategies and processes in ways suited to the needs of the business while promoting consistency.
•Organized: Well organized, with a disciplined approach to evaluating priorities in a fast-changing environment.
•Driven: Relentless pursuit of progress and achievement of goals.
•Depending on Sub-Region Travel is part of the role
•Being able to work under fast pace and in matrix organization.
•Excellent English communication skills, effective relationship building skills with internal and external partners.
Qualifications and experience


•At least 3-5 years' working experience including at least 2 years in beauty/ cosmetics industry with an enthusiasm for retail marketing
•Industry knowledge & Travel Retail experience a plus, but not essential 
•Excellent in spoken and written English.
•Competent in excel & PowerPoint 
•Good negotiation skills


Country/Region:  CN
City:  Shanghai