Req ID

Posted

Function

Location

Req ID:  99041
Function:  Sales
Posted:  Sep 3, 2026
Location: 

Shanghai, SH, CN, 20000

Merchandising and Promotion Manager

ROLE AND DEPARTMENT  

We are looking for a VM and promotion manager for Hainan Travel Retail business to be in charge of visual merchandising and activity design for Coty multi-brands across categories.

With the building up of Hainan Travel Retail team, we are aiming to strengthen retail excellence through optimizing the visibilities in the stores and enhancing consumer journey in travel retail environment, via the supports and expertise of VM designs and executions.

 

The role of merchandising and promotion manager will direct line report to Senior Trade Marketing Manager.

  

THE ROLE  

MERCHANDISING AND PROMOTION MANAGER

  • Drive in-store retail excellence and grow retail performance by expressing our global brands through quality merchandising in Hainan TR channel.
  • Review and manage visual design for in-store events, pop-ups, and thematic promotions; ensure brand compliance and maximize customer engagement
  • Drive high quality execution fitting our luxury portfolio.

Temporary Animations & Permanent Counters (include refurbishments and new openings)

To project planning, manage, execute, and work with multiple stake holders to ensure brand image, standards and qualities are met.

  • Main communication bridge between Hainan Commercial team and China Merchandising team. Work closely with key stakeholders to execute timely planned animations as well as permanent stores
  • Ensure the information and requests of Travel Retail market, retailer and competition delivered to key stakeholders timely
  • Lead Hainan VM calendar, planning, execution, and performance tracking of VM campaigns; ensure consistent brand image across all offline doors.
  • PM/VM installation reporting and monitoring. Provide qualitative feedback as well as work on the improvement actions.
  • Support and provide the advices to PM designs and guidelines from the specific perspective of Travel Retail
  • Visual design, approval and execution supports to trade marketing activations
  • Solve any issues during PM/ VM execution and provide quick solutions
  • Frequently visit Hainan Travel Retail stores to check the field executions
  • Plan, manage budget of all Hainan Travel Retail projects

 

 

WHAT YOU’LL BRING  

We’d love to see candidates who have: 

Education/Degree:

  • At least 6-year+ visual merchandising experience with luxury cosmetic brands. Soft VM background is a must. Multi-category/Travel Retail experience is plus.

Languages:

  • Fluent in Mandarin. Good command in English reading and writing.

Soft and Leadership Skills:

  • Strong communication skill
  • Great team work spirit
  • Project management skill
  • Detail-orientated
  • Multi-task ability- fragrance, make up and skincare
  • Able to travel 1 times/ month to Hainan

 

WHAT WE OFFER 

This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.  

 

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

 

For additional information about Coty Inc., please visit www.coty.com/your-career.

Country/Region:  CN
City:  Shanghai