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Req ID




Req ID:  83610
Function:  Marketing
Posted:  Jan 24, 2023

Shanghai, SH, CN, 200000

Marketing Manager, Skincare

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.



The role is to be responsible for a ultra-premium skincare brand in China. To develop, establish and maintain marketing strategies to meet multiple business objectives. Effective management of the marketing and promotional activities of the brand.



The Marketing Manager is responsible to drive the development and execution of marketing bundles and brand plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.

  • Identify and implement brand strategies based on consumer insights, competitive threats and brand issues and opportunities, in compliant to global brand marketing guideline.
  • Develop brand annual calendar and wisely use available resources to achieve business targets. including but not limited in brand sales, pillar performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team to make sure timely innovation launches in China.
  • Provide and compile 360 marketing plan to get animation support and maximize other marketing resources from retailers.
  • Achieve business results through executional excellence and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions.
  • Applies understanding of local consumers, customers, and competitors to adapt the global guideline in local adaptation, while also take a role of strong local voice in proposing local initiatives.
  • Provide timely and insightful business analysis and reports to adapt strategy and action plans.
  • Validate rolling forecast (regular/tester/sample) with Supply Chain
  • Control brand A&CP




  • 7+ years’ experience in Marketing, skincare will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP, and media planning & execution
  • Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables
  • Experience in consumer work and mix development a plus
  • Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent Mandarin & English capability.
  • Strong beauty sense and Luxury taste.
  • Self-initiatives, willing to meet challenges.


Country/Region:  CN
City:  Shanghai