JOB TITLE: CRM Manager

COTY Consumer Beauty, Shanghai

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com. 

ROLE AND DEPARTMENT  

Report to CRM Director

Key Internal Contact: B&M, MKT, Global brand team

Key External Contact: CRM retainer

THE ROLE  

1. Deep understanding & rich experience in beauty industry& CRM, closely follow the industry trend；

2. Outstanding data insight capability and business sense, able to deliver brand level CRM strategy & plan;

3. Familiar with CRM methodologies & mechanisms;

4. Begin with business need & pain points, independently deliver CRM solution to empower brand business value;

5. Excellent program management skill, be able to push program move forward smoothly as well as tracking & review to close the circle;

6. Strong ability of cross function communication & co-work, good at resource consolidation.

Brands monthly CRM plan starting from GTRFM, end with weekly tracking & monthly review

Member campaign including recruiting\repeat\loyalty program management

Consumer journey & expereience optimization

Brand CRM programs like loyalty program& private domain, including design&set up

KCP(CNY & 38 & CVD,etc.) support in plan & communication

Regular & adhoc report & insight sharing with cross function

Connection with global team & fashion house

Member data integration

KPI

1.Member recruitment

2.1st conversion

3.new repeat & retention

4.annual spending

5.member SOB

WHAT YOU’LL BRING  

8 years+ experience in ECRM, experience in beauty& luxury & FMCG industrial is preferred, agency or ISV background also welcomed.

1.Familiar with CRM mechanism & methodology;

2.Acknowledge that CRM serves for business value creation；

3.Strong data & strategy ability；

4.Project management;

5.Strong communication skills；

6.Ownership.

WHAT WE OFFER 

This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.