Role Purpose

Support Consumer Engagement transformation by leading the development and implementation of digital solutions, business products, automation capabilities, reporting frameworks, analytics, and performance measurement tools. The role will help embed scalable solutions into business processes and improve operational efficiency, business visibility, and decision-making across Consumer Engagement functions.

Key Responsibilities

Business Transformation

• Support the identification of capability gaps, operational bottlenecks, and improvement opportunities across Consumer Engagement functions.
• Manage and implement scalable solutions to improve business effectiveness, productivity, and ways of working.
• Support business process optimization and transformation initiatives across Consumer Engagement teams.

Product Ownership

• Manage the development, enhancement, and adoption of Consumer Engagement platforms, including Cockpit, Business Performance Dashboard, CRM Dashboard, and Media Dashboard.
• Translate business requirements into scalable products, tools, and capabilities that support business growth and operational effectiveness.
• Coordinate with internal stakeholders and external partners to ensure successful product delivery, implementation, and adoption.

Automation & AI Enablement

• Support the implementation of automation initiatives to improve reporting, analysis, operational efficiency, and decision-making.
• Identify and evaluate AI-enabled solutions that create measurable business value.
• Continuously identify opportunities to simplify processes and reduce manual workload.

Analytics & Business Performance Support

• Support business analysis and performance reviews across CRM, Media, CMI, consumer, and commercial performance.
• Consolidate and analyze data from multiple sources to identify trends, opportunities, and performance drivers.
• Develop recurring reporting, analytical frameworks, and business reviews to support decision-making.
• Partner with business stakeholders to provide analytical support for key initiatives, campaigns, and business priorities.
• Support performance measurement and tracking across Consumer Engagement activities.

Data, Measurement & Business Visibility

• Support the implementation and maintenance of KPI frameworks and measurement standards across Consumer Engagement functions.
• Develop reporting solutions and data products that improve business visibility and performance tracking.
• Support campaign, CRM, media, and business performance reviews through reporting and analysis.

CRM Analytics & Performance Enablement

• Support measurement and performance tracking across recruitment, retention, reactivation, loyalty, and clienteling initiatives.
• Develop CRM reporting and visibility tools to improve understanding of member performance and business contribution.
• Partner with CRM stakeholders to identify optimization opportunities and strengthen performance measurement capabilities.

Technology & Vendor Management

• Coordinate with technology partners and external vendors supporting dashboards, automation, reporting, and digital solutions.
• Support the evaluation and implementation of new technologies and capabilities that improve Consumer Engagement effectiveness.

Innovation & Capability Development

• Support the development of new digital products, automation solutions, and AI capabilities to address evolving business needs.
• Contribute to the continuous improvement of Consumer Engagement ways of working and business capabilities.

Key Success Measures

• Delivery of new business capabilities, products, and digital solutions.
• Increased adoption and effectiveness of Consumer Engagement platforms and dashboards.
• Improved productivity and reduction of manual processes through automation.
• Successful implementation of AI and innovation initiatives.
• Improved visibility of business, media, CRM, consumer, and commercial performance.
• Strong stakeholder satisfaction and measurable business impact.
• Improved speed and quality of business decision-making.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.