RESPONSIBILITIES

Your main focus:

• Own and manage paid traffic generation to secure the delivery of our eCommerce commercial ambition.
• Develop and execute eCommerce media mix strategy.
• Align with EC team on marketing/sales calendar and merchandizing priorities
• Gain traffic and market share from competition and unauthorized dealers through paid search, paid display& other paid traffic products EC platforms owned.
• Win on KCPs in paid traffic on all eCommerce platforms.
• Monitor EC paid traffic inventory and sales performance at a regular basis and take appropriate actions to ensure strong sales performance timely.
• Manage TP agency on paid traffic optimization and delivery, support on develop and execute working budget plan with EC/ Sales team to drive search & other paid traffic on top of organic growth.
• Optimize working budget spending and tracking; document all activation by monitoring results against Objectives/KPI.
• Define and conduct program for real-time auctioning on Display Marketing, optimizing Customer Lifetime Value ratio.

YOU ARE A COTY FIT

As an experienced role, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

• English written level reporting and presentation
• Bachelor degree/ Education
• Minimum 2 years experience in EC paid media planning and execution.
• Strong knowledge on main EC owned paid media platforms including, Alimama's 直通车，超级钻展，超级推荐，万相台； JD's 快车，触点，信息流，Douyin's 千川，etc
• Solid experience in eCommerce role in FMCG / cosmetics / fashion is preferable but not a must.
• Solid experience in collaboration with Tmall / JD
• Solid SEM / programmatic display expertise and Agency management experience
• Strong analytical skills and fact-based orientation in decision making
• Ability to influence cross functional teams, cultivate relationships; Build consensus & influence business partners. Both within and outside the organization.
• Excellent communication skill in Chinese and English

OUR BENEFITS

As our this role, some of the benefits you will receive are:

• A salary that matches your knowledge and experience
• Great holiday benefits
• Comprehensive medical and commercial insurance
• Fair rewards given based on performance and individual abilities

RECRUITMENT PROCESS  

1. Our recruiter will contact you within 10 working days.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.

Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to.