Req ID




Req ID:  90709
Function:  Marketing
Posted:  Jul 9, 2024

Shanghai, SH, CN, 200071

Assistant Brand Manager for Gucci



Assistant Brand Manager-Gucci Make Up

This is a unique role who can lead marketing and commercial plans for one of Coty’s most important markets.




As our Assistant Brand Manager Gucci is to drive the color business development through product strategy and execution of marketing campaign 360, Gucci makeup plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.


Your main focus :


  • Assist line manager in identifying and implementing makeup strategies based on consumer/shopper insights, competitors’ trends and market opportunities, in compliant to global brand marketing and fashion house guideline.
  • Assist line manager in developing brand annual calendar and wisely use available resource to achieve business targets, including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement.
  • Achieve business results through assisting in excellent execution and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions.
  • To liaise with local registration team and global brand team to make sure timely innovation launches in China.
  • Applies understanding of local consumers, customers, and competitors to adapt the global license guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives.
  • Applies understanding of color with category and consumer insights to adapt into NPD with global marketing team.
  • Provide timely and insightful business analysis and reports to adapt strategy and action plans





As an experienced Assistant Brand Manager Gucci, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:


  • 2-3+ years’ experience in Marketing, luxury beauty will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP.
  • Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent Mandarin & English capability.
  • Strong beauty sense and Luxury taste.



As our Assistant Brand Manager Gucci, some of the benefits you will receive are:

  • A salary that matches your knowledge and experience
  • Great holiday benefits
  • Comprehensive medical and commercial insurance
  • Fair rewards given based on performance and individual abilities
  • Promote flexible and diverse lifestyles and ways of working




  • A telephone/online introductory meeting follows.
  • A first online/in-person interview
  • A second interview
  • You will receive a proposal with the terms of employment.




Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!


For additional information about Coty Inc., please visit

Country/Region:  CN
City:  Shanghai