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Req ID:  86938
Function:  Marketing
Posted:  Jan 25, 2023
Location: 

Shanghai, SH, CN, 200000

Assistant Brand Manager for Fragrance

ROLE AND DEPARTMENT  

Do you want to lead marketing and commercial plans for one of Coty’s most important markets? 

The Assistant Brand Manager identifies business opportunities and works with the multi-functional team to build & deliver cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans to drive growth in this key market.

The role is to be responsible for select high-end FRAGRANCE brands such as Tiffany & Co, Bottega Veneta, Miu Miu and new launched Fragrance brands in China. Owning the Go-to-Market strategy & execution inclusive of developing high-quality product offering, working to create strong retail presence & gifting market opportunities, as well as upgraded customer experience across off & online touchpoints.  

 

THE ROLE  

The Assistant Brand Manager is responsible to drive the development and execution of marketing bundles to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.

  • Identify and implement makeup strategies based on consumer/shopper insights, competitors’ trends and market opportunities, in compliant to global brand marketing and fashion house guideline.
  • Develop brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team to make sure timely new innovation launches in China.
  • Achieve business results through executional excellence and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions.
  • Applies understanding of local consumers, customers, and competitors to adapt the global license guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives.
  • Provide timely and insightful business analysis and reports to adapt strategy and action plans.  

 

WHAT YOU’LL BRING  

Requirements:          

  • 3+ years’ experience in Marketing, luxury beauty will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP.
  • Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables
  • Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent Mandarin & English capability.
  • Strong beauty sense and Luxury taste.

What Success Looks Like

  • Demonstrate positive relationship building skills in initial engagements with multi-functional teams
  • Deliver Business Targets, in line with the goals of the Business Unit
  • Successful Design and Deployment of Marketing Toolkits for the Brand  

 

WHAT WE OFFER 

This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.  

 

Country/Region:  CN
City:  Shanghai