Req ID




Req ID:  89001
Function:  Marketing
Posted:  Sep 8, 2023

Shanghai, SH, CN, 200000

Assistant Brand Manager

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit 



Do you want to lead marketing and commercial plans for one of Coty’s most important markets?

The Assistant Brand Manager identifies business opportunities and works with the multi-functional team to build & deliver cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans to drive growth in this key market.

Owning the Go-to-Market strategy & execution inclusive of developing high-quality product offering, working to create strong retail presence & gifting market opportunities, as well as upgraded customer experience across off & online touchpoints.  



The role is responsible to drive the development and execution of marketing to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.

  • Identify and implement makeup strategies based on consumer/shopper insights, competitors’ trends and market opportunities, in compliant to global brand marketing and fashion house guideline.
  • Develop brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team to make sure timely new innovation launches in China.
  • Achieve business results through executional excellence and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions.
  • Applies understanding of local consumers, customers, and competitors to adapt the global license guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives.
  • Provide timely and insightful business analysis and reports to adapt strategy and action plans.



We’d love to see candidates who have: 

  • 3+ years’ experience in Marketing, luxury beauty will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP.
  • Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables
  • Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent Mandarin & English capability.
  • Strong beauty sense and Luxury taste.

What Success Looks Like

  • Demonstrate positive relationship building skills in initial engagements with multi-functional teams
  • Deliver Business Targets, in line with the goals of the Business Unit
  • Successful Design and Deployment of Marketing Toolkits for the Brand



This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.  


Country/Region:  CN
City:  Shanghai