Req ID




Req ID:  88477
Function:  Marketing
Posted:  May 19, 2023

Shanghai, SH, CN, 200000

Assistant Brand Manager

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit 



The role will support Adidas MKT



In this role you will be responsible for: 

Product Marketing 70%

  • Independently manage the total product portfolio, monitoring the category/market segment dynamic, identifying the product drivers for the brand growth.
  • Define the pricing strategy and monitoring the existed pricing with the sales team by understanding the pricing structure, managing revenue, margin target, trade terms.
  • Manage the product development process, being able to collaborate with R&D, plant to facilitate the new product/Ltd edition/promotion pack development.
  • Understand the product importation process, co-lead the product HP registration, provide the right information to the related counterpart.
  • Support channel/distributor with all the related product information including cost, pack-size, deliver information, etc.  


Channel Communication/Marketing 30%

  • Collaborate with the trade marketing, being able to provide the on-brand POSM guideline, planogram and promotion activities based on the sales channel data and industry report.
  • Support the line manager for the new product launch from end to end, including the product on-shelf roadmap and Go-To-Market strategy, new channel pitch and presentation.                                                                               





We’d love to see candidates who have:

  • 3+ years’ experience in Marketing, product marketing experience is a must and also with good track record in new product launch management,
  • Personal care or beauty category experience is a plus
  • Experience in working with sales and trade marketing team
  • Financial skill is a plus
  • Excellent skill in Excel, Mid-level in PPT



This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team who are passionate about the work they do and know how to have some fun along the way.  




Country/Region:  CN
City:  Shanghai