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Req ID




Req ID:  86120
Function:  Digital
Posted:  Nov 24, 2022

Shanghai, SH, CN, 200040

(Senior/Junior) Digital and Ecommerce Manager, freelancer

Travel Retail Asia Pacific – Senior E-Commerce Manager


Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.



The Senior E-Commerce Manager is responsible to develop Coty’s online sales together with its Travel Retail partners with a clear focus on TR Greater China. Reporting to the sales & digital Senior Director, you will together set the growth strategies and optimize the complete shopper journey from awareness to loyalty. Your focus is on delivering the growth, optimizing our partners’ digital stores, co-creating and executing conversion tactics, and monitoring sell-out and profitability resulting into actionable recommendations across TR Greater China.


The role will be based in Shanghai, China.



  • Translate the global e-commerce strategy into a regional one tailored to Travel Retail. Plan and execute the E-Commerce strategy, e.g. Commercial, Marketing, pricing strategy, joint business partner plans….
  • Closely work with the sales team and marketing operations team on the alignment for plan, budget & implementation of digital business. Join retailer meetings as e-com expert.
  • Building strategic partnerships with the E-commerce retailers’ and other digital platforms, focusing on TR Greater China (cTrip, Globuy, TirpurX…).
  • Work closely with the sales team and marketing team for the online promotions and special events, support cross channel marketing activities.
  • Secure the investments and support from the regional as well as the global digital team.
  • Ensure the seamless integration of online and offline business.
  • Create and manage annual expense budget and sales forecast for eCommerce channel as aligned with the Commercial and Marketing teams.
  • Develop and implement short- and long-term campaigns to increase E-Commerce retail sales, traffic, conversion, average order value, profitability and reduce shopping cart abandonment.
  • Optimize E-Commerce channel websites design and layout to promote a premium customer experience.
  • Search and review new technology and keep the company at the forefront of developments in digital business.
  • Partner with Global Digital and Marketing teams on third party platforms to ensure all promotional opportunities and events are fully supported / executed.
  • Collect information and consolidate reports to Global Travel Team, Global Digital Teams and most particularly to the Chief Digital Officer on best practices, market needs, insights, competitions….



  • A minimum of 5 years of experience with Asian/ more specifically China's ecommerce/ digital platforms.
  • Ability to work autonomously, as well as part of a team, confident in managing relationships at all levels.
  • Operationally efficient, strategically credible.
  • Adaptive: Able to adapt plans, strategies and processes in ways suited to the needs of the business while promoting consistency.
  • Executive presence: A seasoned business professional who is comfortable talking to, and influencing, senior decision makers.
  • Organized: Well organized, with a disciplined approach to evaluating priorities in a fast-changing environment.
  • Driven: Relentless pursuit of progress and achievement of goals.
  • Being able to work under fast pace and in matrix organization.
  • Come from the digital world with online sales experience.
  • Excellent English communication skills, effective relationship building skills with internal and external partners.


Country/Region:  CN
City:  Shanghai