Marketing Lead

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

THE ROLE

Job Title: Marketing Lead, Coty Korea

Division: Luxury Division

Reporting to: General Manager, Coty Korea

Location: Seoul, South Korea

About the role

Provide both strategic leadership and hands-on execution for Coty Korea’s prestige fragrance and beauty portfolio. The Prestige Marketing Lead will be directly responsible for developing and executing the turnaround strategy for key JV brands — Gucci Beauty and Burberry Beauty (BBY) — including long-term brand strategy, portfolio architecture, and growth roadmap. This position will also lead and develop the LG Prestige marketing team to deliver world-class execution and build long-term brand equity in the Korean market.

KEY RESPONSIBILITIES

Define and drive the turnaround strategy for Gucci and BBY, including brand positioning, innovation pipeline, and long-term growth plans.
Manage and develop the LG Prestige marketing team, driving stronger capability, alignment, and execution discipline.
Plan and deliver 360° brand campaigns (PR, influencer, CRM, media, retail, and digital) tailored to portfolio priorities.
Partner with sales, retail, training, and e-commerce teams to maximize commercial performance and consumer impact.
Serve as the primary contact with global brand teams, regional marketing, and JV partner LG H&H, influencing decisions and securing resources.
Lead premium storytelling, VIP activations, and clienteling initiatives to elevate luxury brand equity.
Leverage market insights, consumer data, and performance analytics to guide strategic decision-making and optimize ROI.

REQUIREMENTS

10+ years of experience in prestige beauty, with a proven track record in brand leadership and strategic execution.
Fragrance category experience strongly preferred.
Demonstrated ability to combine strategic leadership with hands-on execution.
Proven success managing and developing teams in a complex matrix or JV environment.
Deep knowledge of Korean luxury consumers, market trends, and retail landscape.
Fluent in Korean and English.

Skills sets

Proficiency in English and Korean
Excellent communication and interpersonal skills.
Persistence in pursuing goals and achieving results.
Structured thinker who communicates clearly
Superb analytical skills
Flexibility
Passionate customer advocacy
Good knowledge of marketing principles, brand, product, and service management
Understanding of changing market dynamics
Proficiency in MS Office, Ms Powerpoint, Ms Excel

WHAT WE OFFER

This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.

We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best

ABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

Country/Region: KR

City: Seoul