Job Title:                  Brand Manager Multiple Fragrance

Employment Type:              Permanent

Reporting to:          Marketing Lead, Coty Korea

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

Objective

• Build the strategic planning and execution of marketing initiatives for a portfolio of fragrance brands to achieve brand equity and P&L targets in the Korean market, while aligning with each brand’s global direction and distinct DNA.

1. Strategic Brand & Portfolio Planning

• Develop annual brand strategies and marketing calendars for multiple fragrance brands, balancing resources to maximize portfolio growth.
• Conduct in-depth market analysis (fragrance trends, consumer olfactory preferences, competitive landscape, and pricing) to inform strategic directions.
• Identify specific market opportunities for each brand within the portfolio to avoid cannibalization and ensure distinct positioning.
• Act as the voice of the Korean market, providing insights on local fragrance trends and scent preferences to guide global innovation and product assortment.

2. Marketing Execution & Campaign Management

• Lead 360° brand campaigns with a strong focus on storytelling, scent visualization, and emotional connection.
• Own the execution of new scent launches, including sampling strategies, pop-up events, fragrance masterclasses, influencer/KOL strategy, and media planning.
• Collaborate cross-functionally to ensure seamless execution of brand plans across all the channels.
• Monitor brand KPIs including market share, ranking in the fragrance category, and campaign ROI.

3. Portfolio & Product Management

• Manage relationships with multiple stakeholders, serving as the primary point of contact for negotiations, reporting, and approvals.
• Strategically manage the product assortment to ensure relevance and competitiveness for the Korean market.

4. Budget & P&L Management

• Build and manage the marketing budget; ensure optimal resource allocation across the brand portfolio.
• Track performance across channels and marketing levers.
• Work closely with Finance to monitor P&L components, ensuring profitability across the portfolio.

Qualifications

• Bachelor’s degree or higher (Marketing, Business, or related field).
• Minimum 8 years of experience in marketing and/or brand management, preferably with a strong background in the Fragrance or Beauty industry.
• Proven experience in managing multiple brands (Portfolio Management) simultaneously.
• Deep understanding of beauty, fragrance, and the storytelling required for high-end perfumery.
• Team leadership or managerial experience preferred.
• Fluent in both Korean and English (spoken and written); skilled in multi-stakeholder communication.

Key Competencies

• Brand & Consumer Marketing
• Strategic Thinking & Business Acumen
• Strong Analytical Skills
• Deep understanding of the cosmetic industry
• Project Management & Cross-functional Collaboration
• Leadership, Communication, and Stakeholder Engagement