Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

Job Title: Fragrance Brand Manager, Coty Korea

Division: Luxury Division

Reporting to: Marketing Lead, Coty Korea

Location: Seoul, South Korea

About the role

Coty’s mission is to become over time a global industry leader by being a clear challenger in beauty delighting our consumers and creating long term shareholder value and this role will support that by leading and working with the marketing teams and business partners in both Korea, linking closely with the global brand teams to ensure that we have appropriate brand and activation plans based on sound consumer insights which grows the fragrance category revenue and our market share.

• Responsible for developing brand strategy and marketing plans, managing product portfolio, conducting market analysis, and reporting on performance.
• Develop marketing strategies to ensure consistent brand messaging across various marketing channels.
• Manage and coordinate the implementation of effective marketing strategies.
• Carry out activities to drive revenue growth through marketing initiatives.
• Analyze and report on the results of marketing strategies and their implementation.
• Provide strategic analysis and insights to guide the development of marketing messages.
• Ensure compliance with current marketing and copyright regulations and take necessary actions.
• Develop localized brand strategies aligned with global brand strategies to meet local market demands.
• Manage product portfolio and launches to ensure strategic alignment and market relevance.
• Develop marketing communications and PR plans in line with global and regional guidelines.
• Ensure all communication materials adhere to global guidelines.
• Manage forecast, order, stock, and sales related to the brand and products through close communication with SCM.
• Manage pricing by setting appropriate product prices based on global pricing policies and local market needs and conditions.
• Monitor and analyze sales and budget to assess the effectiveness of brand tactics.
• Regularly share strategies, progress, results, and industry trends with the team.

• At least 8 years of experience in Branding, Marketing, PR experience
• Luxury/Premium beauty related experience preferred.
• Responsible for managing tasks diligently from start to finish.
• Knowledge of various beauty-related distribution channels and experience in marketing to drive channel sales will be advantageous.

Skills sets

• Proficiency in English and Korean
• Excellent communication and interpersonal skills.
• Persistence in pursuing goals and achieving results.
• Structured thinker who communicates clearly
• Superb analytical skills
• Flexibility
• Passionate customer advocacy
• Good knowledge of marketing principles, brand, product, and service management
• Understanding of changing market dynamics
• Proficiency in MS Office, Ms Powerpoint, Ms Excel

Behavioral elements required

• Proactive with integrity
• Self-starter with pride in personal and company performance
• Ability to collaborate effectively with others and contribute to a team-oriented environment.
• Must thrive in a challenging dynamic environment and be able to make things happen.
• Able to work in a fast-paced environment and high energy with positive ‘can do’ attitude and result driven.
• Passion in beauty industry