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Req ID




Req ID:  87148
Function:  Digital
Posted:  Mar 8, 2023

Paris, 75, FR, 75002

Senior Influencer Marketing Project Manager, CDI H/F

Global Influencer Marketing & PR Sr. Project Manager


Reporting: Director, Global Influencer Marketing

Brands: Burberry Beauty

Reporting into the Global PR/IM Director


This role supports the Director, Global PR & Influencer Marketing in building the global PR/influencer marketing strategy, with a strong focus on PR and Influencer Marketing to drive brand awareness and visibility WW. The Sr. Project Manager will also help lead local implementation of PR/IM strategies, working closely with the markets to use the power of traditional and digital media to facilitate and inspire connections and engagement between the fragrances and its target audiences.

The Sr. Project Manager will work closely with direct manager (remotely based in Amsterdam), while working in the Paris office alongside another Sr. Project Manager. They will also liaise internally with various departments such as, Marketing, Media & Digital, DTC teams, in addition to key license contacts.


  • Manage, develop, and execute global PR & Influencer marketing activities and guidelines to maximize press coverage, digital awareness and positive consumer engagement
  • Coordinate with internal and external stakeholders to design, develop and implement PR/IM guidelines and strategies with the ability to think out of the box; provide comprehensive global communications platforms for local markets guidance & implementation, including:
    • Editorial press and influencer marketing tools and collaterals
    • PR/IM/Event activations guidelines
    • Influencer and PR events
    • Ambassador activations
    • Calendars/Local Activation Timelines
  • Support local programs, preparation, and execution on global and local level
  • Work closely with the digital & media teams to ensure a 360-degree partnership for print, digital and social media coverage
  • Maintain interaction and communication with global agency and local Influencer Marketing teams, facilitate and coordinate local exploitation of activities 
  • Manage license, brand holders and multi-functional team alignment and approval processes
  • Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy
  • Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape
  • Manage day-to-day budget and supplier payment, in addition to various other admin tasks (i.e., product orders, inventory etc.)

Skills & experience required:

  • 6+ years of relevant beauty PR experience at global level/global scope; expertise and/or experience with China/APAC markets is a plus
  • Excellent communication and interpersonal skills, ability to communicate across the organization at all levels
  • Experience with Traackr, DMR and Launchmetrics for reporting
  • Strong planning and organizational skills with a sense of priority and attention to details
  • Excellent time management skills and the ability to adapt well to change and multi-task
  • Ability to demonstrate tact and discretion in preparing, disclosing, and handling information of a confidential nature
  • Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
  • Has an enthusiasm to proactively present learnings and suggest new ideas
  • Hard-working, self-motivated, and passionate about the beauty industry
  • Proficiency in English
Country/Region:  FR
City:  Paris