Global Senior Influencer Marketing & PR Manager

COTY – HUGO BOSS

Mission:

Reporting: Director, Global Influencer Marketing & PR Manager.

This role supports the Director, in building the global PR/influencer marketing strategy, with a strong focus on PR and Influencer Marketing to drive brand awareness and visibility WW. The Manager will also help lead local implementation of PR/IM strategies, working closely with the markets to use the power of traditional and digital media to facilitate and inspire connections and engagement between the fragrances and its target audiences.

The Manager requires the ability to work closely with direct manager based in Paris offices, and to liaise and communicate internally with various departments, such as Marketing, Media & Digital teams, DTC teams on top of key license contacts.

Responsibilities:

• Manage, develop and execute global PR & Influencer marketing activities and guidelines to maximize press coverage, digital awareness and positive consumer engagement
• Coordinate with internal and external stakeholders to design, develop and implement PR/IM guidelines and strategies with the ability to think out of the box; provide comprehensive global communications platforms for local markets guidance & implementation, including:
  • Editorial press and influencer marketing tools and collaterals
  • PR/IM/Event activations guidelines
  • Influencer and PR events
  • Ambassador activations
  • Calendars/Local Activation Timelines
• Support local programs, preparation and execution on global and local level
• Work closely with the Digital & media teams to ensure a 360 degree partnership for print, digital and social media coverage
• Maintain interaction and communication with global agency and local Influencer Marketing teams, facilitate and coordinate local exploitation of activities 
• Manage license, brand holders and multi-functional team alignment and approval processes
• Oversee day-to-day budget management and supplier payments
• Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy
• Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape

Skills & experience required:

• 6+ years of relevant beauty PR experience at global level
• Excellent communication and interpersonal skills, ability to communicate across the organization at all levels
• Strong planning and organizational skills with a sense of priority and attention to details
• Excellent time management skills and the ability to adapt well to change and multi-task
• Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
• Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
• Has an enthusiasm to proactively present learnings and suggest new ideas
• Experience working within a global scope
• Hard-working, self-motivated and passionate about the beauty industry
• Proficiency in English