BURBERRY PRODUCT MANAGER MARKETING DEVELOPPEMENT

COTY, CDI H/F

Within our international marketing development department, and under Group Manager’s responsibility, you will have for mission to :

1/ MARKETING DEVELOPPEMENT  

• Elaboration concept, mood video, brief’s redaction to design and communication agency, follow-up of creatives exchanges.
• Briefs packaging redaction and follow-up of their developments with the technical team. Submission’s evaluation and realisation of production finals proof.
• Olfactory brief redaction to perfume’s companies and fragrance juice’s evaluation in partnership with the Fragrance Development Manager, formula’s brief evaluation and follow-up of fragrance juice’s and ancillaries development with the laboratory.
• Line-up recommendation and project sizing, P&L launch management, follow-up of the projections “Net Revenues” and profitability throughout the development.
• Shooting and filming advertising organisation, and follow-up of the touch-up under the Marketing Director supervision.
• Creation of the promotional tools in partnership with supporting services : merchandising, boxes, samples, gift buying.
• Management  of the  “Offering Book” launch Presentation.
• Operational follow-up of the artwork manage by the Project Manager Assistant.
• Operational follow-up of the institutional Website update manage by the Project Manager Assistant (shooting checklist, script redaction…).

2/ ANALYSIS &  RECOMMENDATIONS

• Follow-up of lines performances (Studies and IRI Panel Analysis), Market Shares, voting shares on keys market.
• Studies and market analysis and ad-hoc competitive intelligence.

3/ MANAGE THE COMMUNICATION ASPECTS OF THE BRAND WITHIN OUR SUBSIDIARIES

• Communication Tool follow-up manage by the Project Manager Assistant, marketing book,
• Participation at the intern presentation elaboration

4/ MANAGE THE OPERATIONAL DEVELOPPEMENT BUDGET

• Budget management in pair with the Senior Product Chief /DM : regular Budget Follow-up, budgetary revision proposal if necessary.

REQUIRED SKILLS & COMPETENCIES

• Excellent communication skills : internal meeting with top management, support functions, local marketing teams ; external meetings with agencies and Licensor.
• Ability to work autonomously and under tight deadlines
• Creativity, attention to detail and a well-developed sense of aesthetics
• Knowledge and passion for high end fragrances brands and prestigious collections