Influence Marketing Manager

ABOUT COTY  

We’re Coty, one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

THE ROLE

Mission:

This role supports the Niche Brands Communications Director in building the global influencer marketing strategy to drive brand awareness and sales. The Manager will also help lead local implementation of IM strategies, working closely with the markets.

The Manager requires the ability to work closely with direct manager based in Paris offices, and to liaise and communicate internally with various departments, such as Marketing, Media & Digital teams, DTC teams on top of key license contacts.

Responsibilities:

• Manage, develop and execute global Influencer marketing activities and guidelines to maximize digital awareness and positive consumer engagement
• Coordinate with internal and external stakeholders to design, develop and implement IM guidelines and strategies with the ability to think out of the box; provide comprehensive global communications platforms for local markets guidance & implementation, including:
  • influencer marketing tools and collaterals
  • IM activations guidelines
  • Influencer events
  • Ambassador activations
  • Calendars/Local Activation Timelines
• Support local programs, preparation and execution on global and local level
• Work closely with the PR, Digital & media teams to ensure a 360 degree partnership for print, digital and social media coverage
• Maintain interaction and communication with global agency and local Influencer Marketing teams, facilitate and coordinate local exploitation of activities 
• Manage license, brand holders and multi-functional team alignment and approval processes
• Oversee day-to-day budget management and supplier payments
• Track, analyze, and monitor monthly digital & influencers coverage results, identifying key insights to optimize brand strategy
• Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape

WHAT YOU’LL BRING

Skills & experience required:

• 10+ years of relevant beauty influencer marketing at global level
• Excellent knowledge of the beauty influencers landscape
• Has built a reliable network of beauty influencers
• Excellent communication and interpersonal skills, ability to communicate across the organization at all levels
• Strong planning and organizational skills with a sense of priority and attention to details
• Excellent time management skills and the ability to adapt well to change and multi-task
• Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
• Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
• Has an enthusiasm to proactively present learnings and suggest new ideas
• Experience working within a global scope
• Self-motivated and passionate about the fragrance industry
• Proficiency in English
   

CONCLUDING

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.