ABOUT COTY  

We’re Coty, one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

THE ROLE

This role will have direct responsibility for building Burberry Beauty’s global influencer marketing and PR strategy, with a strong focus on digital and social communications to drive brand awareness. Through strategic positioning, tactical execution and activating a strong network of influencers across the globe, the Director will use the power of digital, social and traditional media to facilitate and inspire connections and engagement between our brands and the target audiences.

Responsibilities:

• Define strong, innovative and targeted global influencer and PR strategies for the brands; identify brand relevant targets in media, influencers, digital communities (bloggers, vloggers, engaged expert consumers)
• Lead the new 360 retail/consumer engagement model
• Develop/create breakthrough tools and assets to drive coverage, inclusive of experiential activations, content creation (videos, images, interviews), partnerships and collaborations; leverage all asset creation both on- and off-line
• Implement outreach strategies, manage and execute campaigns across multiple platforms, including social media
• Identify new social media opportunities (platforms, content, partners) to amplify brand objectives for key launches and devise an always-on approach to support makeup and core business
• Develop and manage 360 communication calendars to maximize effort across paid, owned and earned media, in partnership with the cross-functional teams
• Collaborate internally with Brand Marketing teams to build and maintain internal tools, processes and products to facilitate content ingestion and content management
• Build relationships with market teams, overseeing and approving local plans to ensure global guidance is being adhered to
• Build and maintain strategic relationships/partnerships with the Fashion House(s), agencies, agents, influencers and media
• Develop and curate collaborations with celebrities and influencers to support brand equity, product launches and key initiatives/seasonal moments, inclusive of campaign talent management
• Design processes and guidelines to assure local roll out plans; liaise with, and manage markets to ensure proper support and implementation of brand priorities
• Oversee day-to-day budget management with overall alignment on spend from SVP Marketing
• Continually communicate and evaluate progress/ROI against key metrics; react and adjust plans accordingly

WHAT YOU’LL BRING 

Key requirements & skills

• 12+ years of experience building and scaling brand marketing communications programs
• Experience in a branded luxury business
• Strong interpersonal, negotiation and communication skills
• Track record of creating and executing a Global Influencer Marketing strategy
• Experience developing and executing strategic initiatives that align with business goals and budget
• This person will come equipped to activate and engage their own influencer contact list
• Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
• Experience establishing and maintaining professional partnerships with press and influencers
• Active learner who is willing to experiment and be open minded to new ideas and technology
• A 360° profile and international experience
• Must be able to manage a multitude of assignments at once and prioritize appropriately
• Experience working with China/APAC a plus

CONCLUDING

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.