Global senior project manager

ROLE AND DEPARTMENT

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. As part of the Global Media team, this role plays a critical part in translating Coty’s global media strategy into high-impact, locally relevant executions for a portfolio of luxury, European-based brands.

Reporting into the Global Media organization, the Global Senior Project Manager – Media acts as a strategic connector between Global Marketing, local markets, media agencies, licensors and key digital partners. The role has a direct impact on brand growth, media ROI and the consistency of Coty’s media presence across channels and geographies.

THE ROLE

In this role you will be responsible for:

• Supporting the development and implementation of the Global Media strategy across all platforms and designated brands.

• Driving global media planning, activation and reporting of globally led media investments.

• Owning and nurturing key relationships across media sectors and major digital players.

• Partnering with Global Marketing teams to scale worldwide media investments and address market-level discrepancies.

• Delivering against business objectives, ensuring optimal ROI and media effectiveness.

• Leveraging strong expertise in advocacy, content and paid amplification models to build connected media ecosystems.

• Analyzing campaign performance using Meta Ads Manager and Google Analytics, including impact on DTC sales and consideration.

• Continuously tracking performance against KPIs and identifying optimization opportunities.

• Working closely with media agencies to understand the competitive landscape and key takeaways from PCAs.

• Collaborating with Brand Marketing teams to ensure media is a clear contributor to brand growth.

• Contributing to first-to-market innovations with digital partners.

• Coordinating with centralized teams (Marketing, Digital, PR/Influencer, E-commerce, Consumer Market Insights) to drive audience understanding and performance through SOM trends.

• Developing and delivering media presentations and reporting for brand teams, leadership and licensors.

• Maintaining strong partnerships with the Media Agency of Record.

• Collaborating closely with Influencer and Digital Marketing teams on content partnership development and execution.

The role is based in Paris with the possibility of a hybrid working schedule (up to 50% remote per month).

KEY CONTACTS (INTERNAL & EXTERNAL)

1. INTERNAL

· Global Brand Marketing teams (Prestige & Luxury brands)

· Global Media team

· Local / Key Markets Marketing & Media teams

· Digital, E-commerce & DTC teams

· PR & Influencer teams

· Consumer Market Insights

· Finance (media budget tracking & ROI)

2. EXTERNAL

· Media Agency of Record

· Key digital platforms and partners (e.g. Meta, Google, other emerging platforms)

· Media vendors (offline & online)

· Licensors (day-to-day media coordination)

WHAT YOU’LL BRING

We’d love to see candidates who have:

• Bachelor’s degree in Marketing, Media or a related field.

• 8+ years of experience in media, with a client and/or agency background.

• Strong experience in global media strategy across offline and online channels (TV, Digital, OOH, Print).

• Proven track record managing media budgets across multiple brands or sub-brands.

• Deep knowledge of the digital media landscape and emerging platforms.

• Strong understanding of media KPIs and performance optimization levers.

• Experience working in a complex, matrixed and international organization.

• Excellent communication and presentation skills, including exposure to senior leadership.

• Strong interpersonal and negotiation skills.

Desirable

• Experience in luxury, prestige beauty or high-end skincare.

• Experience building strong partnerships with key digital platforms.

• Demonstrated ability to think creatively and drive innovation in media execution.

• Curiosity and active learning mindset toward new technologies and media trends.

WHAT WE OFFER

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

WHEN YOU WILL HEAR FROM US

Candidates who pass the initial screening will be reviewed by the Hiring Manager. Selected candidates will be invited to interviews with key stakeholders. As part of the process, shortlisted candidates may be asked to prepare a business case prior to the final interview.

Country/Region: FR

City: Paris