Share this Job

Req ID

Posted

Function

Location

Custom Field 2:  82346
Category:  Digital
Date:  Dec 31, 2021
Location: 

Paris, 75, FR, 75002

Digital Manager

MISSION AND RESPONSIBILITIES

Within the COTY Luxury division, participate in shaping and executing the Global digital marketing strategy for the perfume lines of Bottega Veneta, Chloé and Lacoste. 
 
 
KEY RESPONSIBILITIES:

1.    Potentialisation of a premium / ultra-premium portfolio
• Develop 360° digital marketing activations and best in class E-commerce toolboxes mastering and leveraging each brand’s DNA, positioning and codes for launches and key selling periods.
• Conceptualise digital toolkits that translate the marketing concepts to the rules of the digital eco-system while staying coherent with the brand aesthetic at each touchpoint for a seamless and unique consumer journey
• Leverage social listening insights and digital tribes understanding to shape a competitive digital strategy for each brand
• Transversal project lead with key 360° partners and omni-channel logic
• Adapt 360° toolboxes to the Chinese digital eco-system to accelerate in China

 
2.    eCommerce acceleration
• Participate in enhancing the 3Y road map for the brands in close collaboration with Global and Local teams
• Build best-in-class toolkits with a ROI driven mindset and in partnership with 360° teams, key markets and fashion houses 
• Overlook the eCommerce toolbox strategy for the brand across all initiatives
• Improve permanent visibility on all eRetailer touchpoints via toolboxes/guidelines creation and continuous eRetailer audits 
• Develop a variety of exclusive eRetailer content, tools and experiences 
• Develop E-retailer templates (pdp+, content page, brand page)
• Track & analyze performance, suggesting opportunities for the brand
 
 
3.    Paid Media
• Build and execute global paid campaigns in close collaboration with Global Media and Local teams 
• Create best in class toolkits following Global Media guidelines and support markets for local needs
• Analyze the trends, insights, markets feedbacks to identify any relevant new opportunity for the brand
• Track & analyze performance, suggesting opportunities for brands
 

4.     Content production
• Understand and analyze the relevant digital tribes to produce authentic and engaging content
• Define content planning strategy for the brand in close collaboration with multifunctional teams
• Coordinate content production with an agency (i.e pitch, agency management, coordination with all the external or internal stakeholders) including:
•    Creative/assets and timeline definition per platform
•    Shooting/production and post-production follow up
•    Adaptation of assets to key channels and touchpoints
•    Guidance for assets usage and déploiement 
 
 
5.    Digital amplification 
• Be on permanent watch-out for innovations in line with relevant digital tribes and propose adapted activations 
• Do post mortem analysis of past activations and take into account the learnings with focus on ROI
• Define any relevant digital experience for the brand across all initiatives (offline and online)
• Build a strong & efficient seamless consumer experience 
• Analyze the trends to identify innovation that could be used for consumer experience
• Track & analyze performance, suggesting opportunities for the brand


6. Budget
• Autonomous management of the digital budget with monthly follow-ups  


7. Digital key point of contact for markets and fashion houses 
 

 
QUALIFICATIONS AND EXPERIENCE (Academic, Professional, Relevant Job Knowledge)
• Master’s Degree in Marketing, Digital Marketing, Communication or Related Field, MBA preferred
• Experience in Digital Marketing and/or related experience
• Experience in the luxury industry or Related Field
 

SPECIAL SKILLS REQUIRED
• High affinity with the luxury industry or a related field and sustainability, an "aesthetic eye", eye for beauty and a particular care for details.
• Strategic- Planning, administration, facilitation, digital platforms, innovation, problem analysis
• Business- Work-flow structuring, monitoring, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
• Digital - Understanding of internet technologies and best practices, web design and UX
• Creativity and Innovation - Creativity, Digital savvy, originality, intuition
• Leadership and Personal - communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
• Fluent in English is a must, previous international exposure is a plus
• Live team spirit and inclusion within our teams. Be accustomed to work cross-functionally, with many internal and external partners and be able to prioritize
 

Country/Region:  FR
City:  Paris