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Posted

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Custom Field 2:  78944
Category:  Growth & Digital
Date:  Dec 24, 2020
Location: 

Paris, 75, FR, 75002

Content Direct to consumer Coordinator M/F

Kylie DTC Content Production Manager - Europe


COTY, Paris, France 

 

We’re Coty, a global leader in beauty. We’re World #1 in Fragrance, World #2 in Professional Hair Care and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.

 

 

 

 

Kylie DTC Content Production Manager

  • Will collaborate with LA-based Kylie Jenner team, New York-based DTC Ecommerce team, and Paris-based COTY Global Brand team to create and manage content & copy needs for all site and digital marketing content required to support DTC activities.

 

Reports to: 

  • Director, DTC Ecommerce North America based in Paris


Job Location Options: 

  • Paris, France


Expected Travel:

  • Primarily US-based travel in year 1
  • 1-4 times Globally per fiscal year

 

 

Manage the asset briefs and production of content for the region, for paid and non-paid activities

  • Work closely with NY-based DTC Ecommerce team and LA-based Kylie Jenner team to source master content and track, manage and mitigate risks associated with production activities and timeline for the content creative workflow
  • Leverage the DTC Marketing Calendar to translate requirements into task management tool as a mechanism to share content/ asset requirements from DTC team to LA team and track content production activities
  • Collaborate with Site Merchandising Manager & Performance Marketing Manager on content and asset requirements and collaborate with NY-based DTC Ecommerce team and LA Kylie team to action in a timely manner
  • Identify and mitigate risks related to event date changes and production delays
  • Support the expediting of content through the creative workflow when required including for unplanned events (i.e. when Kylie posts on her social channels) to ensure the assets can be adapted and then scaled efficiently
  • Identify opportunities to drive efficiencies with other regions i.e. bulk cropping
  • Ensure adapted content is approved by NY-based DTC Ecommerce team and LA team according to defined approval frameworks

 

 

Adapt and edit master content from LA-based Kylie Jenner team

  • In-depth understand of file types and requirements for different platforms used to execute content
  • Ensure raw, layered files from the NY-based DTC Ecommerce team and LA team are in the right place, at the right time, ready to be adapted
  • Adapts/edits content keeping in mind local market needs with appropriate tooling (i.e. Adobe Photoshop) ready for the Site Experience Manager and Performance Marketing Manager to execute, to drive efficiencies and consistency across the channels
  • Manages translations for region in conjunction with agency support

 

 

Master of content and best practice

  • Recommend new content to drive further brand advocacy, product education and customer engagement based on beauty industry and e-comm trends while keeping up to date with the competitive landscape
  • Partner with broader tech teams to ensure that set-up of DAM fulfils content delivery requirements
  • Work with other team members to receive best practice insights on which content performs

 

 

 

Experience

  • 5+ years in digital or creative agency with experience in managing and delivering digital content, preferably in a multi-brand and matrixed environment
  • Excellent project management and communication skills, especially working with multiple stakeholders
  • Comfortable working around uncertainty to achieve results
  • Experience in working in a fast-paced DTC environment and being able to demonstrate flexibility when plans change
  • Master of content editing tools: Adobe Photoshop, Adobe DAM
  • Passionate learner who stays on top of E-commerce and Digital Marketing capabilities
  • Natural team player, putting others before self, and actively engaging with internal and external stakeholders at all levels
  • A well-developed sense of humor and grace under pressure
Country/Region:  FR
City:  Paris