CRM & LOYALTY SENIOR PROJECT MANAGER

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands accross fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

ROLE AND DEPARTMENT 

We’re looking for a CRM & Loyalty Senior Project Manager to help bring Coty’s data and digital acceleration ambitions to life across key geographies. Reporting to the Global CRM & Loyalty Director, you will play a pivotal role in scaling CRM capabilities, accelerating activations across brands and regions, and embedding data-driven and AI-enabled practices to drive customer engagement and business growth.

Acting as the operational backbone of Coty’s Global CRM & Loyalty roadmap, you will ensure seamless project delivery, cross-market alignment, and high-quality execution in close collaboration with global, regional, and brand teams, as well as cross-functional partners. You will also contribute to the evangelization of CRM and Loyalty across the Group, championing best practices, supporting data collection initiatives, and testing innovative technologies that enable Coty to disrupt the beauty industry through personalization, intelligence, and innovation.

THE ROLE 

As a CRM & Loyalty Senior Project Manager your will be responsible to increase Coty’s first party data to improve consumer knowledge and increase consumer retention. Your role will be polyvalent since you will have the opportunity to work on 360° projects:

• CRM Capability Expansion & Globalization

• Coordinate deployment of core CRM foundations (data collection, activation, automation) across priority markets (MEA, APAC, EU).
• Identify all available touchpoints where 1P can be collected & assure that the necessary tools & processes will be put in place. 
• Manage rollout timelines, stakeholder alignment, and deliverables with global brands, local teams and global IT/agency partners.
• Support integration of new channels (e.g., WhatsApp, LINE) into our global CRM ecosystem.
• Monitor overall data quality & ensure that GDPR compliance is followed by markets
• Contribute to the CRM acceleration in indirect ecommerce by partnering with ecommerce, trade teams, media and brand teams to plan CRM activations with key retail partners.

2/ Test & Learn of new technologies with a logic of scale to market 

• Collaborate with the DTC CRM & Loyalty Senior Manager & brands to identify new solutions to automate & personalize CRM activations and consumer data collection/enrichment & data quality.  

3/ Contribute to the evangelization of CRM & Loyalty in the Coty culture

• Diffuse local best practices & making sure that they will be adopted by markets/brands
• Produce materials (tutorials, one pagers) with the help of the creative agency to upskill key stakeholders 
• Assure that CRM & CRM best practices are integrated in strategic topics within Coty (ex sampling, product launch …)

4/ Data-Driven & AI-Enabled CRM Acceleration

• Support pilots of predictive models through our CDP by coordinating data and marketing stakeholders.
• Manage testing of AI-assisted tools for content generation, segmentation, and workflow automation.
• Track performance, compile learnings, and ensure knowledge sharing across the team.

• Centralized library of learnings and best practices created.
• Along with Data, Segmentation & Optimization Manager, coordinate the automation of CRM reporting and dashboarding in collaboration with BI and tech partners.

Profile & Skills

• 4–6 years’ experience in CRM and loyalty (agency or company/group level)
• Proven success working with all levels of management and within fast-paced and evolving environments
• Proven ability to manage multi-market or cross-functional projects.
• Knowledge of CRM and loyalty mechanics in the China and APAC markets
• Exceptional analytical, logical, and strategic thinking ability, comfortable with dashboards, KPIs, and performance tracking
• Demonstrated experience in developing and landing innovations – both small and large, especially within highly matrixed organizations with cross-functional ownership.
• Curiosity for innovation and AI-driven marketing.
• Fluent in English; French is a plus.
• Excellent interpersonal and communication skills.
• Experience working in an international environment.

ORGANIZATIONAL CHART

WHAT WE OFFER

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way. 

WHEN YOU WILL HEAR FROM US

Candidates who submit applications that pass the first filter (such as must have qualification) will be review by the Coty recruiter. Candidate who will be moving forward to the interview stage will hear from us for an interview with the hiring manager and a final interview with a Coty Digital Leader.

Our apologies in advance if we don’t contact you.