Req ID




Req ID:  85954
Function:  Sales
Posted:  Dec 8, 2023

New York, NY, US, 10118

Trade Marketing Manager, CoverGirl Skin

Trade Marketing Manager, CoverGirl Skin (Skincare Manager)

Trade Marketing – New York


COTY is looking for smart leaders who are fast and passionate.




The Trade Marketing Manager, CoverGirl Skin will develop go-to-market strategy for COVERGIRL Skincare and other parts of the business to deliver best-in-class marketing plans for all classes of trade (Mass, Drug, Food) to maximize sales, revenue and market share. 

The candidate will work with the markets to deliver robust, innovative, on-brand and high-quality launches, activation programs, and established promotional guidelines.  


The following will be part of the main scope of the work:

  • Develop efficient promotional plans.
  • Work closely with sales teams and brand marketing team to develop annual trade marketing / channel promotion calendar and tactics that in line with brand strategy and sales target achievement.
  • Be the voice of Sales to Marketing and Marketing to Sales.
  • Competitor and industry analysis.
  • Analyze industry sales trend and potential/emerging portfolio to share with brand marketing team.




We’d love to see candidates who have:


  • CPG Sales experience of any kind
  • Nielsen/IRI/NPD/Data analytics
  • Agility to work on various projects to create value to the business
  • Strong analytical ability, attention to detail, and organizational/time management skills.
  • Proficient in the following systems:  Microsoft Word, Excel, PowerPoint
  • 4 year Undergraduate Degree in Marketing or Related Field, MBA preferred
  • 3+ years related trade/marketing experience in marketing


  • Beauty experience
  • Direct trade marketing experience strongly preferred
  • E-Commerce familiarity



This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.



Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo


Base Salary Range: $80,000 - $100,000 

Salary dependent on many factors.

Country/Region:  US
City:  New York

Nearest Major Market: New York City