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Req ID




Req ID:  85108
Function:  Digital
Posted:  Mar 17, 2023

New York, NY, US, 10118

Senior Manager CRM & Personalization





Senior Manager, CRM, Personalization, Loyalty





We are looking for a Senior CRM, Personalization, and Loyalty Manager to drive customer engagement and brand loyalty across our Direct-to-Consumer portfolio.  Our ideal candidate has deep experience analyzing customer behavior and building communications across all 1:1 touchpoints.

The Manager, CRM, Personalization, Loyalty will play a critical role in delivering our ambitious growth plans for our portfolio of Direct-To-Consumer brands. This role will report to our Director of Growth, and will be based in New York.


Roles & Responsibilities

  • Drive personalized lifecycle journeys across multiple touchpoints that drive repeat purchase and deepen a customer’s relationship with the brand
    • Define communications across email and SMS programs
    • Partner with DTC teams to extend personalized journeys across ecommerce sites and performance channels
  • Conceptualize, propose, socialize, build, and execute loyalty programs for DTC brands
  • Identify data-driven, actionable customer insights that can be applied across the business
  • Grow engaged customer database, set strategies to optimize data capture where relevant
  • Track channel, campaign, creative, and test performance and regularly share updates and learnings to key stakeholders
  • Partner with internal teams to establish cohesive brand strategies and ensure seamless customer experience across all touchpoints
  • Work with growth and data & analytics team to build customer analysis, identify priority segments or channels, and implement specific strategies to capture efficient purchases
  • Monitor & capitalize on emerging channels and trends where appropriate



We’d love to see candidates who have:


  • 5-7 years+ of extensive experience & progressive responsibility within CRM capacity
  • Deep channel expertise & insights to drive strategy across customer journey, including previous hands-on execution of email, SMS, and lifecycle touchpoints. 
  • Experience with paid channels, including Paid Social, Programmatic Display, Video, TV, OTT, Audio/Podcast, Paid Search, Shopping, Affiliates and Direct Mail, a plus
  • High proficiency in evaluating marketing performance and strong sense for benchmarks across CPM, CPA, CPC, CAC, LTV etc.
  • Highly analytical: able to distill and communicate insights from complex sets of information and able to drive a test-and-learn roadmap to unlock channel efficiency & effectiveness over time
  • Strategic thinker who can flex between long-term planning and reactive, day-to-day optimizations
  • Collaborative & influential: able to develop strong working relationships with brand teams, tech teams, finance teams, external partners etc.
  • Action-oriented and moves quickly to get things done
  • Proficiency in analytics, channel/media and customer data platforms, e.g. Google Analytics, Adobe Analytics, Facebook Business Manager, Adobe Campaign, Adobe Experience Manager, Kenshoo etc.
  • Bachelor’s degree in marketing, business, economics or related field preferred




This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.





Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.





We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click here to review the Notification of Equal Opportunity Rights poster


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Base Salary Range: $135,000-$150,00

Country/Region:  US
City:  New York

Nearest Major Market: New York City