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Req ID:  86872
Function:  Digital
Posted:  Feb 2, 2023
Location: 

New York, NY, US, 10118

Senior Manager, Global Influencer Marketing; Luxury

Luxury

Senior Manager, Global Influencer Marketing

Calvin Klein Fragrances + Marc Jacobs Fragrances

ABOUT COTY  

COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

 

THE ROLE

We’re looking for a motivated Senior Manager, Global Influencer Marketing to support the Calvin Klein Fragrances and Marc Jacob Fragrances. In this role you will report to the Director, Influencer Marketing and support with the development and execution of the influencer marketing and PR strategy, with a strong focus on digital and social communications to drive brand awareness and visibility. The Senior Manager will also help lead local implementation of strategies, working closely with the markets to leverage traditional and digital media, in addition consumer facing activations to inspire connections and engagement between the brands and their target audiences. The ideal candidate is at the forefront of public relations and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with experimental forward thinking. Additionally, the candidate should be well-versed in existing and emerging social media platforms, knowledgeable on up and coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas that can position the brands as competitive leaders within the fragrance category. The position requires strong administrative and communications skills, an aptitude for multi-tasking, and a team-player with a positive attitude who can effectively work across internal functions and with license partners.

 

Your key areas of responsibility will be the following:

PR & Influencer Strategy

  • Manage, develop, and execute global PR & Influencers Strategies to maximize global press coverage, digital visibility, and positive consumer engagement
  • Collaborate with internal cross functional teams to align and execute strategies that support the needs of the business
  • Lead and partner with license partners to align and execute on all PR & Influencer Strategies
  • Provide comprehensive global communications for local markets guidance & implementation, including:
    • PR & Influencer Toolkits
    • Influencer Partnership and Social Guidelines
    • Editorial Press Tools/Collaterals
    • Event & Local Activation Guidelines
    • Consumer & Retail Activations
    • Creative Mailers
    • PR & Social Asset Requests
  • Execute and support event preparation for both global and local activations with unique points of difference leveraging campaign talent, influencers, and media partnership for in-person, virtual, and digital activations  
  • Develop creative mailer, brand assets, and additional material to support new and upcoming launches

 

Talent & Influencer Relations

  • Lead Global Influencer Programming, identifying up and coming talent, and opportunities to extend storytelling through innovative activations
  • Manage and coordinate talent press days, interviews, personal appearances, and photo shoots
  • Collaborate and lead agency partners for execution for all influencer program and logistics
  • Manage talent budgets and track KPIs / reporting for all talent and influencer lead initiatives

 

Managerial & Client Relations

  • Serve as main contact for fashion house and license counterparts
  • Lead the IM function amongst the 360 counter parts with internal and external parties
  • Maintain interaction and communication with Local IM Teams
    • Support their PR/IM plan, events & influencers partnership programs
    • Obtain regular information on local initiatives 
    • Gain alignment on programming with licensor motherhouse
  • Oversee day-to-day budget management and supplier payments
  • Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy

 

Key Requirements

  • Bachelor’s degree
  • 8+ years of relevant beauty IM / PR experience
  • Excellent communication and interpersonal skills
  • Able to communicate across the organization at all levels
  • Strong planning and organizational skills with a sense of priority and attention to details
  • Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
  • Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
  • Has an enthusiasm to proactively present learnings and suggest new ideas
  • Excellent time management skills and the ability to adapt well to change and multi-task
  • Experience working within a global scope
  • Hard-working, self-motivated and passionate about the beauty industry
  • Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape

 

WHAT WE OFFER

You’ll have the opportunity to work across a diverse product portfolio with new innovations that are on forefront of consumer and beauty trends. The experienced and professional team are passionate about media and pr communications with a focus on experiential and phygitial consumer engagement.

 

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

 

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

 

Base Salary Range: $125,000 - $140,000

Country/Region:  US
City:  New York


Nearest Major Market: New York City