Req ID




Req ID:  90624
Function:  Marketing
Posted:  Feb 11, 2024

New York, NY, US, 10118

Senior Brand Manager, Global Marketing - Covergirl Face





Covergirl is seeking a Senior Brand Manager, Global Marketing to cover the Face category within the Global Brand Marketing team. Reporting to the Global Marketing Sr. Director, the role’s primary responsibility is to support and develop the global marketing strategies for the development and launch of new products, management of existing portfolios and development of equity building assets on COVERGIRL Face.


The Senior Brand Manager, Global Marketing will lead all cross-functional teams in end-to-end development of 360 brand and product innovation. This person should demonstrate a strong passion and knowledge of the Makeup category and be an enthusiastic consumer of the segment.




In this role you will be responsible for:


  • Become the Face category expert through ongoing analysis, and knowledge of category dynamics and competition. Maintain a holistic and detailed understanding of the category portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization.
  • Lead the tracking of consumer trends, proposing new creative concepts and conduct ongoing competitive reviews to help drive brand strategy and product innovation for 3-year plan.  Analyze the potential of new products, making recommendations based on market data.
  • Understand the consumer and translate this knowledge to create insightful strategy, communication, and innovation.
  • Own end-to-end development of Face product innovation including packaging design, line-up, development P&L and artwork, partnering with cross functional teams such as creative, packaging, R&D, lifecycle, and finance.
  • Lead in the management of all aspects of innovation from idea to launch for the Face segment. Includes insight development and market analysis, crafting the mix, business case modelling, communication & POS assets, and sell-in through each stage gate.  Help drive creation of all key global marketing presentations.
  • Act as project lead, bringing new programs to market on time and in-line with business objectives; Includes leading all briefing meetings to kick-off program development, tracking key milestones in weekly cross-functional meetings, submitting necessary briefs and managing costs.  Manage cross-functional team to overcome executional and logistical hurdles to meet in-market timing.
  • Act as global liaison for the Face category with local brand and trade marketing teams.
  • Manage one direct report.




We’d love to see candidates who have:


  • 4 year Undergraduate Degree in Marketing or Related Field; MBA a plus
  • 6-8 years related experience in marketing with majority in beauty/makeup
  • This person should demonstrate a strong passion and knowledge of the makeup business and the North American market.
  • Must demonstrate organizational skills, leadership, strategic thinking, creativity, collaborative spirit, proactiveness and ownership, embracing both big picture objectives and follow through on details
  • Experience working with R&D and leading creative projects end-end in partnership with cross function teams
  • Must be able to seamlessly work across multiple projects involving various stakeholders with a “can do” attitude and balance of analytic and creative skills
  • A strong written and verbal communicator with excellent organization and presentation skills
  • Creative, beauty sensibility and trend savvy. Interested in developing their career in beauty, marketing and/or innovation
  • Proficient in Microsoft PowerPoint and Excel



This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.


Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.





Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.


Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.




We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click on this link to review the Notification of Equal Opportunity Rights poster


Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo


Salary: $130,000-$145,000/yr

Country/Region:  US
City:  New York

Nearest Major Market: New York City