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Req ID




Custom Field 2:  82361
Category:  Digital
Date:  Jan 20, 2022

New York, NY, US, 10118

Manager, CRM Platforms

COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit


The Role


Coty’s global Digital Technology Team is hiring for a Manager of CRM Platforms to support the implementation & adoption of CRM tools across the business. The CRM team focusses on traditional CRM (email/text), consent management, customer service, social media management, and ratings & reviews technology platforms. This person will report to the Director of CRM Technology and will serve as the global point of contact for business users. As a global point of contact, this person will work very closely with the brand marketing, DTC, ecommerce, influencer marketing and customer service teams across all Coty brands globally. A passion for working with marketers to automate & improve existing processes and enabling new use cases will be key. This role will require clear communication and organization skills to support the needs across Coty’s matrixed global organization.




  • Help manage the CRM technology vendors & platforms via accurate tool setup & implementation, rollout of new features & functionality and user communications & training
  • Work hand in hand with the other Digital Technology team members & external support teams to coordinate roll outs and integrations via Jira (agile project management)
  • Educate the digital marketing teams and agencies on the CRM tools in place, including why they are needed, how they will help and how to use them
  • Maintain ongoing communication with global points of contact on tool updates, adoption & trainings
  • Maintain a pulse on brand updates, strategy & KPIs and communicate digital tools and capabilities to the teams in the context of their programs and initiatives
  • Work closely with Coty legal to ensure CRM tools are in compliance with legal regulations throughout regions of operation (GDRP, CCPA compliance)
  • Manage external operations support teams who handle daily user requests through Coty’s digital service desk
  • Bring new ideas to CRM tech as industry & tooling evolves


About You


You will bring:

  • The ability to work independently in a dynamic, fast-paced, high energy environment; ability to multitask will be a key to success
  • A technical background with knowledge of software development & marketing technologies
  • Strong analytic skills
  • Familiarity with work with agile project methodology
  • Creativity to technology & business challenges
  • Strong communication skills
  • The ability to lead & mentor others with varying levels of skills & expertise
  • Resourcefulness and flexibility to changing business requirements & regulations

Desired Skills:

  • 6+ years of marketing technology experience; Beauty, CPG background a plus
  • Domain knowledge of Martech landscape and ability to translate into marketing use cases required by the business
  • Experience working with customer data, customer relationship, consent, customer service,  social media management and ratings & reviews platforms (Sprinklr, Adobe Suite, Salesforce, Bazaarvoice, One Trust, Zendesk)
  • Comfortable working in global, matrixed organizations with both internal and external stakeholders
  • Degree in Software Engineering, Business, Statistics, or other related field a plus
Country/Region:  US
City:  New York

Nearest Major Market: New York City