GLOBAL MARKETING MANAGER – CALVIN KLEIN

GLOBAL BRAND MANAGEMENT – NY, NY

COTY is looking for smart leaders who are fast and passionate.

Calvin Klein is an iconic global American fashion brand and leader in the fragrance industry.  Provocative and modern, the global fashion house exemplifies bold, progressive ideals and a seductive modern aesthetic.

The Global Marketing Manager is responsible for aiding the brand product team in all areas of Global Product Marketing—strategic, operational and creative.  He/she will work with direct manager to grow the brand, owning all operational aspects of development.  He/she is responsible for assisting in research, development and implementation of new global product launches and communication strategies, aligned with corporate objectives.

The Global Marketing Manager will also support the team in New Business Development analyzing the cosmetic/fragrance business, thus proceeding with business recommendations and new ideas relevant to the overall growth of the category. 

He/she will contribute to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive engaged team member.

In this role you will be responsible for:

• Participates in the development and activation of brand strategy and marketing programs.
• Help lead conceptual development of launch/marketing programs with internal and external teams (e.g. Creative, Packaging, Digital, Product Development, Merchandising, Public Relations, Agencies) and local markets via ongoing communication.
• Prepares on-going competitive analysis and gap assessment to help drive brand strategy and steer 3-year innovation plan.
• Provides regular recommendations on new approaches, strategies and new product initiatives as appropriate to senior marketers based on analysis output and/or market research.
• Partners with cross functional groups to bring new programs to market on time and in line with business objectives; initiates and manages cross-functional meetings and manages key development tools as needed.
• Prepares all paperwork to initiate new projects and development of all support elements. (Includes but not limited to gate meetings, offerings, cost of goods, briefs to cross functional partners, artworks, POs)
• Helps develop and manage annual tactical marketing plan, media plan and budget.
• Assists in development of marketing objectives, media guidelines, creative strategies and advertising campaign.
• Stays abreast of market and consumer trends, global and local to provide strategic and creative recommendations.
• Participates in development of digital marketing and social media launch strategies.
• Develop all sale materials and global presentations for markets and retailers.  Supports and participates in quarterly review process and periodic formal Brand Reviews, Brand Presentation.
• Collaborates with cross function groups to develop all point of sale and promotion elements (includes but not limited to merchandising, collateral, PWPs and GWPs).
• Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs.  This includes on-going project management with Purchasing, Package Development, Creative, Displays, Finance, Research and Operations teams
• Interface with all internal support groups (e.g., Creative, Packaging, Purchasing, Finance) as well as external vendors (Ad Agency, Public Relations agency, Promotional houses)
• Execute plans via timely development of programs
• Provide accurate, well-organized data in a timely manner

We’d love to see candidates who have:

Essential:

• 4+ years undergraduate experience or Master’s Degree
• 5+ years of Marketing and/or related experience
• Interest in Beauty industry

Desirable:

• Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized
• Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management
• Creativity and Innovation - Creativity, savvy, originality, brand understanding
• Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, tenacity, passion, resourceful, proactive, positive

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month hybrid.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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Base Salary Range: $100,000 - $120,000